HONG KONG — Star TV’s Chinese movie service has received yet another boost from a deal that gives the satellite network exclusive TV rights to 100 China Star Entertainment Group movies.
The three-year agreement with China Star, a listed Hong Kong film production and distrib company, will allow Star to premiere the movies four weeks after their theatrical release and own the rights to them for six years.
Star TV prexy and chief operating officer Bruce Churchill said the agreement represents the largest and most encompassing movie-licensing deal for TV in the history of Hong Kong. No precise figures for the deal were available.
Looking for local dominance
“With the addition of China Star as a program provider to us, ours is going to be the deepest, richest and most compelling Chinese movie channel in the region,” he said.
The deal follows Star’s recent announcement of a $64 million investment to produce its own movies and TV shows.