This article was corrected on June 21, 2000.
Spanish-language broadcasting in Los Angeles logged another strong sweeps period, according to Nielsen’s just-released demo ratings breakdown for May.
During the frame, Univision flagship station KMEX earned an across-the-board win among the six key demos with its 6 p.m. newscast “Noticias 34.”
KMEX earned a full ratings point more than its next-highest competitor among adults 18-49, with a 3.7 at 6 p.m. Next in line was KCOP with “Blind Date,” at 2.7, followed by KTLA’s “Fresh Prince” reruns at 2.3, and KABC’s and KNBC’s newscasts, both at 1.7.
Among adults 25-54, the gap was more dramatic. KMEX led with a 3.8, surpassing KABC’s “Eyewitness News,” at 2.5, and KNBC’s “Channel 4 News at 6,” at 2.4.
Fellow Spanish-lingo station Telemundo’s KVEA likewise earned wins over its English-language counterparts.
In the adults 18-34 race, KMEX won with “Christina” at 4 p.m. with a 2.5 rating. KVEA’s talker “Laura en America,” which debuted on the station in January, ranked second among adults 18-34 with a 2.1 rating and tied KABC’s “Eyewitness News.” “Laura” had been airing at 2 p.m. until three days prior to the sweeps period, when it was moved to 4 p.m.
Elsewhere, competish among newscasts was thick.
At 11 p.m., KNBC continued its many-sweeps streak, with wins among the six key demos — adults, men and women 18-49 and adults, men and women 25-54.
But KABC, in recording close second-place performances and one first-place tie at 11 p.m., logged increases across all key demos over its perf in May 1999.
KABC beefs up
KABC’s largest bump was among men 25-54, where it grew 63% over last year to tie KNBC at 11 with a 4.4.
KTLA and KTTV duked it out at breakfast time, when the stations’ local shows are neck-and-neck.
Among adults 18-49, KTTV’s “Good Day L.A.” was tops 7-9 a.m., with a 1.8, but “KTLA’s Morning News” was right behind, with a 1.7.
Among adults 25-54, KTLA led with a 2.1, followed by KTTV, which tied KNBC’s “Today Show” at 1.7. The breakdowns by gender were likewise close.
Another closely watched race is the news derby at 10 p.m., when KTTV, KTLA and KCOP each air local news against other network affils’ primetime network fare.
KTTV tops at 10
KTTV was the top-rated newscast at 10 Monday-Friday across the key demos.
Overall in news, KCBS continued to trail, as all of its newscasts placed last among English-language newscasts in key demos throughout the day. Its “Women 2 Women” at 4 p.m. took a particularly hard hit, with hash marks among the male demos and a 0.1 rating among adults 18-49.
And although no ads are really sold based on sign-on to sign-off figures, the overall average does come with bragging rights — and KABC earned them among households overall for May (Daily Variety, May 26).
Calling an overall winner among the demos is more difficult, as one station rarely wins every key demo.
KNBC is first from sign-on to sign-off among adults 18-49 and 25-54, as well as among femme demos. But KABC, which is up year-to-year among all demos, leads the male categories.