MADRID — In a pioneering TV co-production pact between Spain and Latin America, the Madrid-based Morena Films and Argentina’s Cuatro Cabezas has inked an accord to jointly produce Spanish-language TV programming.
For Cuatro Cabezas, one of Argentina’s most innovative TV production shingles, the deal represents a foot in the door of the Spanish TV market. Reformatted by Globo Media, the Cuatro Cabezas-created satirical news roundup “Caiga Quien Caiga” has become a cult hit in its Sunday afternoon slot on Spain’s Tele 5.
For Morena Films, the link to Cuatro Cabezas adds to a growing strand of co-production and sales alliances. These include a production pact with Canada’s Fireworks Entertainment on big English-lingo TV series such as the femme swashbuckler TV series “Queen of Swords”; a first-look production/distribution deal with Telefonica Media on Fireworks-Morena co-productions; and a co-production and sales relationship on Morena pics with high-flying Portuguese TV net SIC, which holds a 10% stake in Morena.
Deal will kick off with Spanish versions of two cutting-edge current-affairs formats already produced in Argentina by Cuatro Cabezas and broadcast on Telefe: “El Rayo,” which features highly personal interviews with sports and pop stars, and “Trip,” in which two Spanish public personalities take to the road together.
Both programs will be broadcast on free-to-air net Antena 3.
According to Morena TV CEO Alvaro Longorria, future productions could include TV series, current affairs programs, telepics and even feature films. “Our aim is to begin co-producing for Argentina, Spain and, possibly Portugal,” Longorria told Daily Variety. “We are interested, however, in sales or syndication in the whole of Latin America.”