Satcaster Sky subs up in Latam markets

Brazil, Mexico, Colombia, Chile rise 337,000 subs

MIAMI — Satcaster Sky reported a 1999 year-end total of 951,000 subs in four Latam markets, up from 614,000 a year ago.

Sky is backed by Brazil’s Globo, Mexico’s Televisa, News Corp. and Liberty Media. It has three platforms: for Brazil, for Mexico, and for the rest of the region, currently just Colombia and Chile.

Its long-delayed launch in Argentina is expected sometime this year, though Sky executives have not said when.

At year-end 1999, Brazil accounted for half of total Sky subs. NetSat, the Brazilian platform majority owned-and-operated by Globo, had reported 1999 subs of 473,000, up 50% from 1998.

Innova, the Mexican platform majority owned and operated by Televisa, reported a 54% increase in subs to 410,000.

The remaining 68,000 subs are in Colombia and Chile, where Sky claims a 50% and 70% market share, respectively. Sky did not provide a breakdown of those two markets.

Rival pan-regional DTH platform Galaxy Latam ended 1999 with 804,000 subs for its DirecTV service in 27 markets in Latin America and the Caribbean.

While Galaxy does not count subs until they begin paying for the service, Sky counts subs as soon as they sign up.

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