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‘Rangers’ bows on Televisa

'Space' version hits Latam screens, merchandising follows

HOLLYWOOD — The latest installment of Saban Entertainment’s 10-year-old kids’ franchise, “Power Rangers in Space,” has just made its debut on Mexico’s top broadcaster Televisa in a weekend early fringe timeslot.

The launch coincides with debuts on Brazil’s Globo and on Columbia’s RCN. The series can also be seen pan-regionally in Latin America in over 11 million homes on the Fox Kids Network.

In Argentina the action series is already tops with youngsters age 4-11, securing a 26% market share on Fox Kids.

The rollout in Mexico of “Power Rangers in Space” is supported by a licensing and merchandising campaign by Mattel, which is introducing a new line of space-age toys.