RAI to take new-media arm public

Sate-owned b'caster's first stab at privatization

MILAN — Italy’s RAI will list its new-media unit on the stock market by the end of the year, the pubcaster’s prexy, Roberto Zaccaria, said Tuesday.

Division, to be formally created in September, will include all of the pubcaster’s activities in new media, including RAISat, the network’s satellite broadcasting unit; RAI’s newly established Net unit, RAINet; and a brand-new joint venture with Italian dot-com eBiscom, which will develop a broadband portal.

Move reps the first privatization at Italy’s public broadcaster, which is 100% controlled by state-owned holding company IRI. RAI is expected to pass under the direct control of Italy’s Treasury Ministry in July when IRI is formally dissolved.

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