MIAMI — Playboy TV Latam has joined the alliance formed by programmer Latin American Pay Television (LAPTV) and San Diego-based Aegis Broadband to offer Latino and Caribbean cablers addressable set-top technology with a package of premium channels.
In April, Aegis Broadband and LAPTV formed an alliance called VisionNet to offer a combo of the installation of Aegis coding technology at the head-end and of decoder boxes in subscribers’ homes with LAPTV’s film channels (Movie City, Cinecanal and Cinecanal2) for premium cable.
With an activation charge and monthly service fee, VisionNet aims to reduce the initial investment costs normally incurred by a cabler that wants to add premium service.
Premium cable is limited in Latin America because few cablers offer addressable set-top boxes and many MSOs lack access to capital to upgrade to premium. As a result, pay-TV programmers are jockeying for limited space on basic cable systems.
VisionNet is still in an introductory phase, promoting the service throughout the region, but the alliance believes the package is now more attractive to cablers with the additional option of Playboy TV.
LAPTV is backed by four U.S. studios — Universal Studios, Metro-Goldwyn-Mayer, Paramount Pictures, and Twentieth Century Fox — and Latino media company SACSA de Argentina. Based in Atlanta, it only produces movie channels.
The Playboy TV Latam channel is operated by Playboy TV Intl., a joint venture formed by Playboy Entertainment and Cisneros TV Group.