Playboy Intl. Pacts with Venevision

World Brief

Playboy TV Intl. has inked a distrib deal with Venevision Intl., which will be the exclusive sales rep of Playboy-branded programming to open TV broadcasters in Latin America, Spain and Portugal.

Venevision Intl. plans to market the Playboy movies and series under the agreement for latenight time slots, but noted that the programming will be edited for free TV transmission. Playboy said the deal opens an additional window in the region for its programs, but will not conflict with its pay TV net service.

Playboy TV Intl. is a joint venture between Cisneros Television Group and Playboy Entertainment Group. Miami-based Venevision is a distrib of Spanish-lingo programming and a subsid of the Cisneros Group of companies, which is also parent to Cisneros Television Group.

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