Plavsic tapped managing director of Seven

Exec to o'see day-to-day ops of Stokes network

SYDNEY — Maureen Plavsic, sales and corporate marketing director of Kerry Stokes’ Seven Network, has been elevated to managing director of the web, the first woman ever to helm a national terrestrial network Down Under.

Plavsic, 44, takes over from executive chairman and former MGM part-owner Kerry Stokes, who has overseen the web’s day-to-day operations since the removal last year of short-lived topper Julian Mounter. She worked for Seven from 1984-91 and then had stints with ad group Merchant and Unilever, before rejoining Seven in 1995.

She declined an offer to head the web after the 1998 exit of Gary Rice.

“I think I made the right decision two years ago and I’m really glad to have built my experience in the broad- cast industry in those two years,” Plavsic told reporters, adding she would remain deeply involved in the web’s revenue raising activities. Stokes retains Seven’s executive chairmanship.

While Seven has been less than popular with media analysts since Stokes’ hostile takeover five years ago, Plavsic is proving a popular appointment, causing Seven’s shares to jump 7¢ to $3.77.

David Leckie and John McAlpine, who head the rival Nine and Ten webs, also have sales backgrounds.