Paramount inks off-net barter deal for ‘Moesha’

African Heritage Network to sell ad time

Paramount Domestic Television has signed with African Heritage Network to handle the domestic barter sales for the off-net run of “Moesha.”

According to the deal, announced Monday by Paramount Domestic TV co-prexies Joel Berman and Frank Kelly, AHN will sell the show’s national ad time when it debuts in syndication this fall.

Paramount picked AHN to handle sales because of the company’s experience in ad sales with the African-American audience.

“With such a high-profile series as ‘Moesha,’ it made sense to hire an ad sales company with expertise in this niche-specific market,” Berman and Kelly said in a statement. “We felt the African Heritage Network was right for the assignment because of its highly regarded specialty ad sales division, Alto-Marc Communications.”

Paramount Advertiser Services handles barter sales on the distributor’s other shows. Rysher Entertainment once handled barter sales for “Entertainment Tonight,” but that’s because Rysher had a stake in the show. Paramount took over sales when it acquired Rysher.

“Moesha” was sold to stations on a one-minute national/five-minute local split, which means AHN will sell six minutes of national broadcast inventory per week.

AHN handled barter sales for Studios USA’s “New York Undercover.” Company also distributes an African American-oriented feature film package to 92 markets around the country.

“Moesha,” from Big Ticket Television, debuted on UPN in January 1996.

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