NEW DELHI — Kerry Packer’s Channel Nine will be beamed across India by the national broadcaster Doordarshan (DD) beginning Aug. 1. The media giant from Australia has bagged the 7-9 p.m. primetime daily slot on DD’s Metro channel.
In a one-year deal, DD will be paid approximately $13.5 million, of which a 10% advance has already been received. Under the deal, Channel Nine will be required to line up four new entertainment programs for the two-hour timeslot.
All programs will be telecast in the Hindi language. DD will not allow dubbed or repeat programs and will not allow Channel Nine to run its serials on any other web for six months after they are aired on DD Metro.
Consequently, Channel Nine has announced an investment of about $12.5 million to commission a number of entertainment programs from various Indian producers. The Australian head of Nine Network, Juhi Ahmed, is in India to set up an office in Mumbai, meet producers and shortlist programs for the daily slot.