×

Oz’s Ten buys outdoor advertiser

Also inks 3-year supply deal with U

SYDNEY — After years of frugality, third-ranked Australian web Network Ten is raiding its piggy bank.

Rescued from the brink of bankruptcy a decade ago by Canadian conglom CanWest, Ten is now one of Oz’s most profitable media organizations, having pursed a low-cost programming strategy that delivered advertiser-friendly youth demos.

Ten is spending about A$190 million ($99 million) to buy Eye Corp., Oz’s second biggest outdoor advertising group.

Ten has also inked a new three-year supply deal with longtime supplier Universal. U was to have moved to Seven later this year, but the latter changed its mind about the reported seven-year, $90 million deal, wanting instead to fund local fare and rely on existing import deals with Fox, Disney and MGM.

Pared down

Ten had Columbia TriStar as its only major supply pact as its first-look deal with Paramount will end next year, after Nine pacted for all TV series and most movies from Paramount (the first time Par has so closely aligned itself with any Oz web), augmenting Nine’s pacts with Warners, CBS, DreamWorks, Hallmark and CBS.

Ten is also spending on local drama (a problem area for the web), having poached ABC drama head Sue Masters, the force behind the pubcaster’s hit Granada series “Seachange.”

Already, Ten has unveiled a raft of local programs, including Granada/Red Heart sitcom “Sit Down, Shut Up” and Southern Star/Channel 4 (U.K.) drama series “The Secret of Us.

Also in the mix are Oz versions of foreign formats “Shipwrecked” and “Big Brother.” They’ll be competing with Nine’s broadcasts of “Survivor 2” as well as Seven’s “Treasure Island” and a new season of Screentime’s “Popstars.” Latter format sold across Europe and North America.

More TV

  • DSC03586.ARW

    Virgin Media Partners With Amazon, Integrates Prime Video App

    Virgin Media is adding the Amazon Prime Video app to its TV service. The Liberty Global-owned cabler will integrate the app into its ultra HD settop from this summer, meaning customers with the high-end box can access Prime Video directly. Virgin Media will be the first Liberty Global pay TV business to integrate Amazon’s streaming [...]

  • PyeongChang Winter Olympics

    France Televisions to Sub-License Olympic Games for Beijing 2022 and Paris 2024 From Discovery

    France Télévisions has signed a deal with Discovery to sub-license exclusive free-to-air French broadcasting rights to the Olympic Games for Beijing 2022 and Paris 2024 from Eurosport, Discovery’s leading sports brand. Under the deal, France Télévisions will broadcast the 2022 and 2024 Olympic Games, as well as extended coverage, including dedicated streams covering every sport, [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • WGA Agency Packaging Fight Placeholder Writer

    Writers Guild Says Over 7,000 Members Have Fired Agents

    Over 7,000 members of the Writers Guild of America have fired their talent agents, the Hollywood union said on Monday. As promised, the guild delivered a first round of termination letters to agents in a show of support for the WGA’s full-on war with the Association of Talent Agents. “Today the Guild delivered a first [...]

  • The Spanish Princess Starz

    TV Review: Starz's 'The Spanish Princess'

    With sumptuous costumes and a cast including a couple of familiar and beloved costume-drama players, Starz’s “The Spanish Princess,” about the travails of Catherine of Aragon, seems designed to appeal to lovers of broadly drawn historical romance. (It hits the air May 5 with a built-in fandom: Like past Starz miniseries including “The White Queen,” [...]

  • TV News Roundup: Jada Pinkett Smith's

    TV News Roundup: Amazon's 'Sneaky Pete' Releases Season 3 Trailer

    In today’s TV news roundup, Amazon Prime Video releases a trailer for Season 3 of “Sneaky Pete,” and “Red Table Talk” with Jada Pinkett Smith sets a return date on Facebook Watch. FIRST LOOKS The official trailer for the third season of “Sneaky Pete” on Amazon Prime Video has been released, showing off the new [...]

More From Our Brands

Access exclusive content