ONdigital inks pact for pix with U Intl.

PPV deal helps OnRequest platform expand

LONDON — ONdigital has sealed a nonexclusive pay per view deal with Universal Studios Intl., bringing a second studio to the broadcaster’s fledgling PPV platform, ONrequest.

ONdigital previously agreed to a deal with Paramount and says it is in negotiations with the remaining Hollywood studios. As a terrestrial platform, Ondigital’s PPV capabilities are limited compared to cable and satellite.

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