NEW DELHI — Viacom’s kids channel Nickelodeon has signed a deal with Subhash Chandra’s Zee TV for a two-hour slot.
In the slot, entertainment programs under the Nick banner will cater to Indian children throughout the week.
Initially the show, which bows Sept. 20, will consist of dubbed programs but may later switch over to include local programming.
Nickelodeon has been available in India since last October exclusively through Zee Telefilms distribution network Siticable.
Nick’s Singapore-based marketing and communications director Leo McKerrow said the pact with Zee TV will ensure that Nick programs are available in South India, where Siticable does not operate.
For Zee TV, the Nick shows will help fill the vacuum caused by the Disney Channel’s imminent shift to the rival Sony Entertainment TV service.