Nick’s prod’n slate targets Hispanics

Desire to 'reflect all kids' behind new lineup

NEW YORK — In advance of today’s upfront presentation for advertisers, kids cabler Nickelodeon on Wednesday unveiled nine new series — with a predominant focus on Hispanic culture.

Three of the new shows — which will premiere during the 2000-01 season — feature Hispanic leads, including the preschool program “Dora the Explorer,” the net’s first bilingual series.

“We came to the conclusion that there weren’t enough Hispanic images on the screen,” said Nick’s president Herb Scannell, who said the issue was personal for him since his mother is Puerto Rican. “The Hispanic population is a very fast-growing population. We want to reflect all kids.”

Nick has budgeted $200 million for programming its 2000-2001 season. The new series cost approximately $100 million, according to Scannell. The slate includes:

  • “The Brothers Garcia,” a live-action series that revolves around a Mexican-American family living in San Antonio, Texas. John Leguizamo will provide the voice of the show’s narrator.

  • “Taina,” a multigenerational, live-action series that features a 14-year-old Latina who attends a high school for the performing arts. Maria Perez-Brown (“Gullah Gullah Island”) exec produces.

  • “Noah Knows Best,” a live-action comedy about two teenage siblings on Manhattan’s Upper West Side; created by Ken Lipman (“The Secret World of Alex Mack”).

  • “Invader Zim,” an animated tale of an alien who spies on earth by attending an elementary school; created by comic book writer-artist Jhonen Vasquez and exec produced by Mary Harrington.

  • “As Told by Ginger,” an animated series from Klasky-Csupo (“Rugrats,” “The Wild Thornberrys”) about a sixth grade girl.

  • “Chalk Zone,” an animated series about a boy who discovers a magic piece of chalk that allows him to enter a world beyond the chalkboard, co-created by Larry Huber and Bill Burnett and exec produced by Fred Seibert.

  • “The Fairly Oddparents,” an animated series from Butch Hartman about a 10-year-old boy with fairy godparents.

  • Dora the Explorer,” an interactive, adventure series featuring a 7-year-old Latina girl who lives inside a computer. The bilingual preschool series is exec produced by Brown Johnson, Chris Gifford and Valerie Walsh for Nick Jr.

  • “Maggie and the Ferocious Beast,” an animated preschool series from Nelvana about a 5-year-old girl with a big imagination.

Nick also announced that it has renewed 17 series, including “Rugrats,” “Blue’s Clues,” “Cousin Skeeter,” “SpongeBob Squarepants” and “Nick News.”

Popular on Variety

More TV

  • T.J. Dillashaw, right, kicks Cody Garbrandt

    Disney Plans UFC Broadcast for FX

    UFC matches will return to FX  – but not on a permanent basis. ESPN has been showing preliminary bouts to UFC pay-per-view events for the last while on ESPN and ESPN2, and then showing the main card on its ESPN+ subscription video service. In September, the early lineup will air on FX, which the UFC [...]

  • George RR Martin

    George R.R. Martin Says HBO's 'Game of Thrones' Ending Won't Influence Future Novels

    Geroge R.R. Martin is sticking to his original plan when it comes to the future of “Game of Thrones.” In an interview with The Observer, Martin claimed that HBO’s controversial ending for the series would have no affect on the endings of the last two novels. “No, it doesn’t. It doesn’t change anything at all,” [...]

  • Listen: 'Pennyworth' Producer Talks Delving into

    Listen: 'Pennyworth' Executive Producer Talks Delving into Alfred's Backstory

    Bruno Heller may have served as an executive producer on the Batman-inspired series “Gotham” for the past five years, but it’s actually real-life people (not superheroes) that intrigue the producer the most. It’s for that exact reason that Heller’s newest series finds him exploring the origin stories of Batman’s butler Alfred in the Epix drama [...]

  • "Trust Issues" - Dylan and Lizzie

    'Instinct' Canceled After Two Seasons

    CBS has canceled “Instinct” after two seasons. Series creator Michael Rauch announced the cancellation Friday on Twitter, writing, “I’m very sad to relay the news that @instinctcbs won’t be renewed for a 3rd season. We will double up this Sunday and our season/series finale will be Aug 25.” Rauch also thanked series stars Alan Cumming [...]

  • Maisel Day

    My Mostly OK Maisel Day (Column)

    When Amazon announced its first-ever Maisel Day, I was intrigued. For one day, Aug. 15, “The Marvelous Mrs. Maisel” fans and Angelenos (fangelenos?) could hit up various restaurants, theaters and retailers throughout Los Angeles for special deals, all at 1959 prices. Among the gems: $2.50 makeovers, $0.99 pastrami sandwiches and $0.30 for a gallon of [...]

  • Nordisk Film & TV Fond Announces

    Nordisk Film & TV Fond Backs Joachim Trier, Ole Bornedal, Yellow Bird

    Nordisk Film & TV Fond has announced three features, two series and a documentary set to receive $1.4m in financing, as well as distribution, dubbing and cultural initiative support recipients. Doing so, it highlights some of the key titles moving forward in the Nordic region. Already backed by the Danish Film Institute’s largest ever grant [...]

  • TV News Roundup: 'Silicon Valley' Final

    TV News Roundup: 'Silicon Valley's' Final Season Sets October Premiere Date

    In today’s roundup, “Silicon Valley” returns to HBO on Oct. 27 and Quibi greenlights a new cooking competition show “Dismantled.” DATES The fifth season of Netflix‘s “Peaky Blinders” will premiere on the streamer Oct. 4. The newest season will continue to follow one gangster family in the lawless streets of Birmingham, UK during the midst [...]

More From Our Brands

Access exclusive content