‘Nick Jr.’ works well for Eye

Up 58% over previous week

In its third week airing on the Eye net, the “Nick Jr. on CBS” programming block (7 a.m.-noon) on Sept. 30 scored a 3.8/18 among kids 2-5, up 322% from the time period last year and up 58% over the previous week, according to Nielsen.

CBS was first among kids 2-5 with a 90% advantage over second place Kids’ WB (2.0/9).

Among kids 2-11, Nick Jr. drew a 2.2/10, up 214% over last year and 47% over the previous week’s delivery.

Meanwhile, Nickelodeon’s morning (8 a.m.-noon) block continued its hold on the No. 1 spot among broadcast and cable nets for the 28th consecutive week. Among its kids 2-11 target demo, Nick scored a 4.2/19, followed by Kids’ WB (3.3/15), Fox Kids (2.3/10), ABC (2.1/9) and Cartoon Network (1.8/8).

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