Nickelodeon’s digital network GAS — Games and Sports for Kids — announced Tuesday that it has formed a programming development partnership with the National Hockey League.
Nick GAS and the NHL will be looking at developing original programming based on NHL outreach programs. A half-hour gameshow based on NHL Breakout, the league’s off-ice hockey tournament and festival, is in development at GAS.
The partnership will also give GAS access to NHL game footage and behind-the-scenes access to NHL events. Plans are under way to produce special “All Access GAS” programming blocks featuring hockey events such as the Stanley Cup finals.
In May, GAS signed separate deals with the National Basketball Assn., Major League Baseball and Major League Soccer to get sports programming for the digital startup. At the time, the network said it was also in talks with the National Football League about creating a similar arrangement.
GAS, which is one of Nick’s collection of digital networks under the umbrella title “The Suite,” reaches fewer than 1 million subscribers — a tiny portion of the 70 million household cable and satellite universe.