NEW YORK — If Wednesday night’s Nielsen numbers are any indication, “West Wing” fans are, unsurprisingly, more likely to watch political convention coverage than “Survivor” junkies.
A “West Wing” lead-in helped NBC dominate the third night of the Democratic National Convention, which featured speeches from vice presidential candidate Sen. Joseph Lieberman; his wife, Hadassah; Academy Award winner Tommy Lee Jones; and Vice President Al Gore’s daughter Karenna Gore Schiff. NBC News’ 10-11:04 p.m. convention coverage averaged a 4.1 rating/7 share and 5.3 million viewers.
CBS News’ convention coverage, which averaged a 3.6/6 and 5 million viewers, apparently benefited little from the tremendous lead-in of 28.7 million viewers from “Survivor.”
ABC News’ coverage averaged a 3.1/6 and 4.6 million viewers; PBS’ averaged a 2.1/3 and 2.9 million viewers.
ABC, Eye tie for key auds
In the key ad-friendly demo of adults 18-49, however, ABC and CBS tied with 2.2 million viewers, while NBC lagged behind with 2 million.
On the 24-hour cable news net front, CNN continued to dominate, outperforming the competition combined in rating, delivery and total viewers from 8-11 p.m. with a 1.4 rating in cable homes, equivalent to 1.1 million households.
MSNBC ranked second with a 0.7 (426,000 households) and Fox News Channel took third with a 0.6 (313,000). Compared with the same night during the Republican convention, MSNBC was up 57% in households, FNC was down 48%, and CNN was up 24%.