NBC picks up more ‘Freaks’ for Mondays

Decision made after show's highest rating

Score one for the freaks and geeks: NBC has picked up an additional four episodes of the frosh DreamWorks dramedy “Freaks and Geeks.”

Tuesday’s order brings the skein’s total number of episodes up to 18.

Peacock execs made the decision after “Freaks and Geeks'” inaugural Monday appearance drew a 3.3 rating among adults 18 to 49 — the show’s highest rating in the demo since its series premiere.

That marked a 6% improvement among adults 18-49 compared to what the Peacock had been averaging in the timeslot.

The show averaged a 5.2 Nielsen household rating and 8 share on Monday night, up vs. the show’s season-to-date average of a 4.2/8.

Much of the increased viewership is being attributed to a three-week campaign that recruited fans to entice others to watch, using e-mail, newsgroups and online chat rooms (Daily Variety, Jan. 7).

NBC hired Santa Monica-based Internet consulting and Web marketing shop InterActive Agency to work with the show’s producers to conduct the campaign to try to save the show.

NBC at the time said that if the campaign worked, it could foresee using the Web to push its other shows.

Critics have praised “Freaks and Geeks” all season, but viewers have yet to sample the series in great numbers. Judd Apatow executive produces the series, which was created by Paul Feig.

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