NEW YORK — Veteran NBC executive Vince Manze has been upped to co-president of the NBC Agency, the Peacock’s inhouse full-service ad agency.
Manze, who was most recently executive VP and creative director, will share the presidency with John Miller.
“Vince and I have worked as partners ever since I brought him to the network nearly a decade ago,” Miller said. “At this stage it only makes sense that we both should share the presidency title. It gives me great pleasure to give him the top-level visibility he so richly deserves.”
Manze has worked with Miller to oversee all audience-marketing activities for NBC Entertainment, News and Sports. The pair have overseen the creation of franchise campaigns such as “Must See TV.”
Manze, who had previously served as senior VP, advertising and promotion, also develops programming for NBC Entertainment. He has served as the creator and executive producer of numerous NBC specials, including “NBC’s All-Star Comedy Hour,” “TV’s Funniest Families” and the Saturday morning series “Guys Next Door.”
Manze joined NBC in March 1990 as vice president, advertising and promotion, NBC West Coast, and was named vice president, advertising and promotion NBC-TV in spring 1992. Previously, he served as executive VP of Steve Sohmer Inc., a theatrical motion picture and TV production company that also specializes in television advertising and promotion.
The NBC Agency was formed in November 1999 when the net’s advertising and promotion division was restructured. In addition to servicing the advertising and promotional needs of the entertainment, news, sports and corporate divisions at NBC, the NBC Agency also serves the creative needs of the cable and Internet properties that the company owns or holds an equity interest in, such as CNBC, CNBC.com, MSNBC, MSNBC.com and NBCi.