MTV to rock jocks on Super Bowl show

Music cabler's 'Total Request Live' to tape from sporting event

NEW YORK — As yet another sign of Viacom synergy, MTV will produce the halftime show for Super Bowl XXXV, which will air Jan. 28 on its corporate sibling CBS.

MTV is also planning to air at least a two-hour block of NFL-themed programming on the day prior to the Super Bowl. The music cabler’s signature show “Total Request Live” will tape live from the NFL Experience at the Super Bowl on Jan. 27. MTV is also developing a one-hour “Rock ‘n’ Jock Superbowl,” in which celebrities compete against professional football players in a flag football game.

“We are fortunate to work in a company that can combine the strengths of organizations like CBS and MTV,” said CBS Sports prexy Sean McManus. “While CBS Sports is concentrating all its efforts on broadcasting the biggest sporting event of the year, our friends at MTV will draw upon their expertise to present viewers with what will surely be a brilliant halftime production.”

Mainstream appeal

No talent has been announced yet, but MTV will likely rely on mainstream crowdpleasers. “What we’re really trying to do is to create an event that is universally appealing to people of all ages,” said the halftime show’s exec producer, Salli Frattini. “We’re targeting an audience from 8 to 80. We’re trying to find the balance of something that appeals to all ages.”

In addition to Frattini, the halftime show will be exec produced by Dave Sirulnick. Veteran halftime show producer Dennis Despie will return to produce for Select Prods., and Patrick Byrnes will produce for MTV.

Popular on Variety

More TV

  • Masters of the Universe: Revelation

    Kevin Smith Announces Anime 'He-Man' Series for Netflix

    Kevin Smith surprised audiences at Sunday’s annual Power-Con convention by announcing a new anime “He-Man” series for Netflix. The new series, titled “Masters of the Universe: Revelation” will take place in the Mattel toy inspired world and will focus on some of the unresolved storylines of the classic ‘80s show. Smith will serve as showrunner [...]

  • T.J. Dillashaw, right, kicks Cody Garbrandt

    Disney Plans UFC Broadcast for FX

    UFC matches will return to FX  – but not on a permanent basis. ESPN has been showing preliminary bouts to UFC pay-per-view events for the last while on ESPN and ESPN2, and then showing the main card on its ESPN+ subscription video service. In September, the early lineup will air on FX, which the UFC [...]

  • George RR Martin

    George R.R. Martin Says HBO's 'Game of Thrones' Ending Won't Influence Future Novels

    Geroge R.R. Martin is sticking to his original plan when it comes to the future of “Game of Thrones.” In an interview with The Observer, Martin claimed that HBO’s controversial ending for the series would have no affect on the endings of the last two novels. “No, it doesn’t. It doesn’t change anything at all,” [...]

  • Listen: 'Pennyworth' Producer Talks Delving into

    Listen: 'Pennyworth' Executive Producer Talks Delving into Alfred's Backstory

    Bruno Heller may have served as an executive producer on the Batman-inspired series “Gotham” for the past five years, but it’s actually real-life people (not superheroes) that intrigue the producer the most. It’s for that exact reason that Heller’s newest series finds him exploring the origin stories of Batman’s butler Alfred in the Epix drama [...]

  • "Trust Issues" - Dylan and Lizzie

    'Instinct' Canceled After Two Seasons

    CBS has canceled “Instinct” after two seasons. Series creator Michael Rauch announced the cancellation Friday on Twitter, writing, “I’m very sad to relay the news that @instinctcbs won’t be renewed for a 3rd season. We will double up this Sunday and our season/series finale will be Aug 25.” Rauch also thanked series stars Alan Cumming [...]

  • Maisel Day

    My Mostly OK Maisel Day (Column)

    When Amazon announced its first-ever Maisel Day, I was intrigued. For one day, Aug. 15, “The Marvelous Mrs. Maisel” fans and Angelenos (fangelenos?) could hit up various restaurants, theaters and retailers throughout Los Angeles for special deals, all at 1959 prices. Among the gems: $2.50 makeovers, $0.99 pastrami sandwiches and $0.30 for a gallon of [...]

  • Nordisk Film & TV Fond Announces

    Nordisk Film & TV Fond Backs Joachim Trier, Ole Bornedal, Yellow Bird

    Nordisk Film & TV Fond has announced three features, two series and a documentary set to receive $1.4m in financing, as well as distribution, dubbing and cultural initiative support recipients. Doing so, it highlights some of the key titles moving forward in the Nordic region. Already backed by the Danish Film Institute’s largest ever grant [...]

More From Our Brands

Access exclusive content