NEW YORK — MTV is jumping on the campaign trail.
The music cabler will launch its “Choose or Lose 2000” voter registration and political awareness campaign with a special kickoff concert in Manchester, N.H. — home of the primaries — on Jan. 25. All of the presidential candidates have been invited to the concert to address the audience and sign a pledge promising to keep youth issues on their political agendas.
Hosted by MTV News’ John Norris, the event will air on MTV the following night, as part of a special night of programming devoted to the campaign. Following the concert, MTV will premiere “Where Were You at 22?,” the first in a series of “Choose or Lose 2000” news specials to air throughout the year. The one-hour special will focus on the young, pre-political lives of six of this year’s presidential candidates.
In 1992, “Choose or Lose” was credited in part with generating the highest voter turnout among 18- to 24-year-olds since 1972.