MTV Latino spreads Web in Terra pact

Deal creates joint programming

MIAMI — MTV Latino has inked an Internet distribution and content supply agreement with Terra Networks, a subsid of Spain’s Telefonica.

Terra and MTV Latino jointly will develop Spanish-lingo interactive features based on MTV programming, such as chats, e-mail, album recommendations, news, and video galleries for the Latin American and U.S. Hispanic markets.

Two strategies

For Latin American markets, the services will be based on the MTV show “Conexion,” which is only seen in Spanish-lingo markets in the region.

For the U.S. market, where Terra will be launching soon, they will be based on programming such as “MTV en Telemundo” and MTV S, the digital Spanish-lingo channel.

MTV’s existing Latam Internet page (www.mtvla.com) will include a link to the Terra site when users seek info on “Conexion.”

Terra is a leading Internet service provider in Latin America and is rolling out its portal service in the region. The MTV accord does not cover either Brazil or Spain, where Terra already has operations.

The MTV deal marks another attempt to remedy its admitted content weakness. Terra recently signed an exclusive deal with Disney’s GO.com for a kids site.

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