MTV gets a kick out of ‘Jackass’

Sunday show features silly pranks, stunts

MTV earned record ratings Sunday by making a “Jackass” out of its primetime lineup.

Sunday evening’s lineup, which debuted the prior week and has been dubbed by the network Jackass Sunday, drew an average 1.4 million 12- to 34-year-olds — MTV’s target demo — from 7 to 11 p.m. That’s the highest-rated Sunday among that category in the network’s history.

The new half-hour comedy show “Jackass” led the lineup’s perfs, bringing in 2.4 million 12- to 34-year-olds.

The Jackass Sunday programming block begins with “WWF Sunday Night Heat” from 7-8 p.m., followed by “Celebrity Deathmatch,” “Senseless Acts of Video” and “Jackass,” which, according to the network, features “silly pranks and ridiculous stunts performed by total jackasses.” An MTV rock concert series wraps up the block.