Mediaset pledges $105 mil for locals

Italy backs away from U.S. programming

MILAN — Mediaset, Italy’s largest TV company, will invest 225 billion lire ($105 million) in production and co-production of TV drama programming this year, newly appointed vice president Piersilvio Berlusconi said Wednesday.

Piersilvio, 30, second child of media tycoon-turned-politician Silvio Berlusconi, said that the group will increasingly focus on the production of content while cutting down acquisitions. “We will continue reducing the programs we license from the U.S. We want to have full ownership of content and all the rights, which we can then offer to Web companies,” he said.

The junior Berlusconi added that Mediaset’s three TV channels will air more local TV drama starting in September. Among the shows scheduled for primetime this fall are a version of Dutch hit “Big Brother,” Champions League soccer matches and Italian series.

As for movies, the U.S. remains Mediaset’s largest supplier. “Titanic” and “Amistad” are both on the fall sked.

More TV

  • Robin Gets Brutal in First 'Titans'

    Robin Gets Brutal in First 'Titans' Trailer for DC Universe

    MILAN — Mediaset, Italy’s largest TV company, will invest 225 billion lire ($105 million) in production and co-production of TV drama programming this year, newly appointed vice president Piersilvio Berlusconi said Wednesday. Piersilvio, 30, second child of media tycoon-turned-politician Silvio Berlusconi, said that the group will increasingly focus on the production of content while cutting […]

  • Televisa Takes ‘The A Word,’ ‘Mythological

    Televisa Acquires ‘The A Word,’ ‘Mythological Ex’ Formats from Keshet Intl.

    MILAN — Mediaset, Italy’s largest TV company, will invest 225 billion lire ($105 million) in production and co-production of TV drama programming this year, newly appointed vice president Piersilvio Berlusconi said Wednesday. Piersilvio, 30, second child of media tycoon-turned-politician Silvio Berlusconi, said that the group will increasingly focus on the production of content while cutting […]

  • ‘Meghan and Harry: The First 100

    ‘Meghan and Harry: The First 100 Days’ is Royalty-Themed SVOD Service's First Original

    MILAN — Mediaset, Italy’s largest TV company, will invest 225 billion lire ($105 million) in production and co-production of TV drama programming this year, newly appointed vice president Piersilvio Berlusconi said Wednesday. Piersilvio, 30, second child of media tycoon-turned-politician Silvio Berlusconi, said that the group will increasingly focus on the production of content while cutting […]

  • The Bureau French TV Show

    French Firm Federation Steps Into the U.S. Market

    MILAN — Mediaset, Italy’s largest TV company, will invest 225 billion lire ($105 million) in production and co-production of TV drama programming this year, newly appointed vice president Piersilvio Berlusconi said Wednesday. Piersilvio, 30, second child of media tycoon-turned-politician Silvio Berlusconi, said that the group will increasingly focus on the production of content while cutting […]

  • MIP Cancun Co-production Forum Bigs Up

    MIP Cancun Co-production Forum Set for 2018 Sophomore Edition

    MILAN — Mediaset, Italy’s largest TV company, will invest 225 billion lire ($105 million) in production and co-production of TV drama programming this year, newly appointed vice president Piersilvio Berlusconi said Wednesday. Piersilvio, 30, second child of media tycoon-turned-politician Silvio Berlusconi, said that the group will increasingly focus on the production of content while cutting […]

  • THE 2018 ESPYS - This Wednesday,

    ESPY Awards Honor Team USA, MSU Gymnastics Sex Abuse Survivors: 'We May Suffer Alone, But We Survive Together'

    MILAN — Mediaset, Italy’s largest TV company, will invest 225 billion lire ($105 million) in production and co-production of TV drama programming this year, newly appointed vice president Piersilvio Berlusconi said Wednesday. Piersilvio, 30, second child of media tycoon-turned-politician Silvio Berlusconi, said that the group will increasingly focus on the production of content while cutting […]

  • Gabrielle Carteris SAG AFRA PRESIDENT

    SAG-AFTRA Members Approve TV Animation Strike Authorization

    MILAN — Mediaset, Italy’s largest TV company, will invest 225 billion lire ($105 million) in production and co-production of TV drama programming this year, newly appointed vice president Piersilvio Berlusconi said Wednesday. Piersilvio, 30, second child of media tycoon-turned-politician Silvio Berlusconi, said that the group will increasingly focus on the production of content while cutting […]

More From Our Brands

Access exclusive content