Media public service hits $8.1 billion

Broadcasters bring in big bucks for charities

WASHINGTON — Radio and television stations across the U.S. participated in public service campaigns and projects worth $8.1 billion, according to a public service census released Tuesday by the National Assn. of Broadcasters.

Study tracked the participation of nearly 5,700 radio and TV stations from August 1998-July 1999. The dollar total reflects the value of airtime the local broadcasters allocated to public service announcements (PSAs) as well as money raised for “charity, needy individuals and disaster relief and prevention efforts.”

In announcing the results, NAB president/CEO Eddie Fritts said, “The bottom line is that local broadcast stations make unrivaled contributions to American communities. These contributions have lasting impact in AIDS and breast cancer awareness, child mentoring, alcohol abuse prevention, education and community safety. Local stations have a legacy of bringing community service home.”

More TV

  • Chris Chibnall, Jodie Whittaker, Mandip Gill

    'Doctor Who' Team Would Like to See 'Jane Bond' as Next Gender-Swapped Character

    WASHINGTON — Radio and television stations across the U.S. participated in public service campaigns and projects worth $8.1 billion, according to a public service census released Tuesday by the National Assn. of Broadcasters. Study tracked the participation of nearly 5,700 radio and TV stations from August 1998-July 1999. The dollar total reflects the value of […]

  • Michael Strahan

    Michael Strahan, Sara Haines Will Host ABC’s New ‘GMA’ Hour

    WASHINGTON — Radio and television stations across the U.S. participated in public service campaigns and projects worth $8.1 billion, according to a public service census released Tuesday by the National Assn. of Broadcasters. Study tracked the participation of nearly 5,700 radio and TV stations from August 1998-July 1999. The dollar total reflects the value of […]

  • Black Lightning -- "The Resurrection" --

    ‘Black Lightning’ Cast, Creators Talk Race and Representation at Comic-Con

    WASHINGTON — Radio and television stations across the U.S. participated in public service campaigns and projects worth $8.1 billion, according to a public service census released Tuesday by the National Assn. of Broadcasters. Study tracked the participation of nearly 5,700 radio and TV stations from August 1998-July 1999. The dollar total reflects the value of […]

  • Warner Bros Television SDCC Roundup: Trailers,

    Warner Bros. Television SDCC Roundup: Trailers, Casting, Release Dates

    WASHINGTON — Radio and television stations across the U.S. participated in public service campaigns and projects worth $8.1 billion, according to a public service census released Tuesday by the National Assn. of Broadcasters. Study tracked the participation of nearly 5,700 radio and TV stations from August 1998-July 1999. The dollar total reflects the value of […]

  • 'The Walking Dead's' Jeffrey Dean Morgan

    'The Walking Dead's' Jeffrey Dean Morgan and Norman Reedus on Andrew Lincoln's Exit: 'He Is The Leader of This Show'

    WASHINGTON — Radio and television stations across the U.S. participated in public service campaigns and projects worth $8.1 billion, according to a public service census released Tuesday by the National Assn. of Broadcasters. Study tracked the participation of nearly 5,700 radio and TV stations from August 1998-July 1999. The dollar total reflects the value of […]

  • Durban 2018 Panel on Sexual Harrasment

    For Black Women in South African Film Biz, Equality Still a Struggle

    WASHINGTON — Radio and television stations across the U.S. participated in public service campaigns and projects worth $8.1 billion, according to a public service census released Tuesday by the National Assn. of Broadcasters. Study tracked the participation of nearly 5,700 radio and TV stations from August 1998-July 1999. The dollar total reflects the value of […]

  • Anthony Anderson

    Anthony Anderson Under Criminal Investigation, Disputes Woman's Claims of Assault

    WASHINGTON — Radio and television stations across the U.S. participated in public service campaigns and projects worth $8.1 billion, according to a public service census released Tuesday by the National Assn. of Broadcasters. Study tracked the participation of nearly 5,700 radio and TV stations from August 1998-July 1999. The dollar total reflects the value of […]

More From Our Brands

Access exclusive content