×
You will be redirected back to your article in seconds

Liberty plays game

Digital arm buys 50% of Sony's Game Show net

NEW YORK — Liberty Media’s Liberty Digital unit has agreed to pony up $225 million in cash and $50 million in stock for a half interest in Sony Pictures Entertainment’s Game Show Network, the new partners said Monday.

John Malone’s Liberty, always on the hunt for hidden value, spotted the potential of turning a niche cable channel into a showcase of interactive TV. After all, there aren’t many other genres where viewers be contestants from home. Interactive games are already a major hit online.

“Games, being what they are, are inherently interactive,” Len Grossi, president of SPE’s Columbia TriStar Television division, told Daily Variety.

The Game Show Network, founded in 1994, has about 29 million U.S. cable and satellite subscribers. In a conference call, execs said the goal is to expand the net’s reach to 50 million-60 million subs and grow internationally as well. The network is expected to break even sometime this year.

“Games represent one of the great potential applications of the digital set-top box and have always been one of the primary categories in which we intended to focus our interactive television initiatives,” said Liberty Digital CEO Lee Masters.

Vested interest

Sony, whose giant electronics division manufactures digital set-top boxes, has a vested interest in digital TV — and Game Show Network seems an ideal place for cable operators and others to showcase it, said Grossi.

Deal could eventually lead the companies to strike an agreement that takes advantage of Sony’s PlayStation videogame console.

Sony and Liberty have worked together before. Both are investors in Spanish-language broadcaster Telemundo and, more recently, in Joe Roth’s new Revolution Studios. Sony has a film output deal with Liberty’s Starz Encore pay TV group.

Liberty has stakes in a number of technology and media companies, and its parent AT&T is a giant telecom and cable TV operator. Together, “we think we can make this a hugely more valuable and more profitable network very quickly,” Masters said.

Grossi said SPE is busy “assembling a powerful array of interactive game and content assets.” It already works with Mixed Signals to create special versions of “Wheel of Fortune” and “Jeopardy!,” in which viewers play along with the show using their cable set-top boxes.

The two gamers are already available as interactive Internet shows on Sony’s popular the Station Web gaming site.

Interactive programs

Game Show Network also airs several interactive programs like “Inquizition,” in which viewers play along in real time via telephone or the Internet. The technology is similar to that in the enhanced television version of ABC’s “Who Wants to Be a Millionaire.”

Other offerings on the channel include classic gameshows such as “What’s My Line,” “Beat the Clock” and “Match Game,” plus original fare.

Sony recently set up a new U.S. unit called Sony Broadband Entertainment to seek out strategic investments, foster collaboration and develop partnerships in- and out-of-house between content and technology.

(Marc Graser in Los Angeles contributed to this report.)

More TV

  • THE ENEMY WITHIN -- "Pilot" Episode

    Jennifer Carpenter on Treating 'The Enemy Within' Character as 'Life After Death'

    After spending eight seasons on a premium cable drama (Showtime’s “Dexter”) and one on a broadcast procedural (CBS’ “Limitless”), Jennifer Carpenter is placing her bets back on broadcast. She stars as former CIA agent Erica Shepherd, who gave up classified information to some very bad people in order to keep her daughter safe, in the [...]

  • Firefly Lane Kristin Hannah

    Netflix to Adapt Author Kristin Hannah's 'Firefly Lane' Into Series

    Netflix has put out a straight-to-series order for 10 episodes of “Firefly Lane,” Variety has learned. Based on the novel of the same name by New York Times bestselling author Kristin Hannah, the show will revolve around Kate and Tully, two women who meet as young girls and become inseparable best friends through 30 years [...]

  • Amy Smart Avengers of Justice Farce

    Amy Smart Among Four to Join DC Universe Series 'Stargirl'

    The upcoming DC Universe series “Stargirl” has rounded out its main cast. Amy Smart, Neil Jackson, Hunter Sansone and Trae Romano have all joined the show in series regular roles, Variety has learned. Smart will play Barbara Whitmore, the mother of Courtney Whitmore, a.k.a Stargirl. Now that her teenage daughter Courtney (Brec Bassinger) is older, Barbara [...]

  • "Rockets, Communists, and the Dewey Decimal

    'Young Sheldon' Renewed for Seasons 3 and 4 at CBS

    “Young Sheldon” has scored an early renewal for a third and fourth season at CBS, the broadcaster announced Friday. The single-camera comedy series serves as a prequel to the hit multi-cam sitcom “The Big Bang Theory.” It follows 10-year old Sheldon Cooper (Iain Armitage) as he struggles to fit in with his family and classmates [...]

  • Ryan Murphy Walk of Fame

    Ryan Murphy Sets 'Hollywood' as Next Netflix Series

    Ryan Murphy has announced that his third Netflix series will be titled “Hollywood.” Murphy described the show as “A love letter to the Golden Age of Tinseltown” in a post on Instagram. The project has received a straight-to-series order at the streamer. Murphy co-created the series with Ian Brennan. The exact nature of the plot [...]

  • Natalie Dormer

    Natalie Dormer Joins 'Penny Dreadful: City of Angels' at Showtime

    Natalie Dormer has been cast in upcoming drama series “Penny Dreadful: City of Angels” in a lead role, Variety has learned. Described as a spiritual descendant of the original “Penny Dreadful,” the new series opens in 1938 Los Angeles. When a grisly murder shocks the city, Detective Tiago Vega is embroiled in a story that [...]

More From Our Brands

Access exclusive content