The race for the 11 p.m. July sweeps news crown in Los Angeles was close between champ KNBC and rival KABC, but the former pulled out the win.
KNBC, although slipping 1% in ratings and one share point from July 1999, led with a Monday-Friday average 6.7 rating/14 share this July, according to Nielsen. KABC, improving by 3% in ratings and holding steady in share, earned a 6.3/13.
Channel 7 was boosted by a stronger-than-usual primetime lead-in from ABC network programming, earning a 7.9/14 at 10:45 p.m. to KNBC’s 7.1/13. Last year, the two stations registered the same share, 15, and differed by just one-tenth of a ratings point.
KCBS, failing to get a boost from “Survivor”-injected primetime ratings, slipped 16% in ratings at 11 p.m. and dropped a share from last year to 3.2/7. KCBS’ perf placed it behind KMEX’s Spanish-lingo newscast, which was up by 19% in ratings and up a share to 3.8/8. KVEA’s Spanish-language newscast trailed at 1.2/3, although it improved its take by a share.
While the July sweeps, which ran July 6-Aug. 2 this year, is not considered as critical to stations as the major November, February and May periods, the fact that the 11 p.m. news race got close is of interest. KNBC has been the clear winner for several years, this being its 42nd consecutive ratings period win.
Looking at Monday-Sunday averages, the race between KNBC and KABC looks a bit closer at 11 p.m., where the stations match shares at 13. KNBC earned a 6.4/13 to KABC’s 6.2/13.
KNBC airs a 15-minute newscast Sundays, while KABC goes a full 30.