BERLIN — Marking its first direct involvement in German TV, entertainment group Kinowelt Medien has acquired a 10% share in new satellite broadcaster B.TV Television Stuttgart/ Ludwigsburg.
The analog web is part of B.TV Television’s group of local TV stations, which includes B.TV Baden and B.TV Wurttemberg. Both have been broadcasting in urban areas for several years.
B.TV Television is going on the air July 15 via satellite and will reach some 40% of German-speaking households and more than 28 million homes throughout Europe.
Company is looking to achieve 100% coverage of the state of Baden-Wurttemberg by year’s end through a combination of satellite and cable distribution. It’s also planning to expand into other German states.
Kinowelt’s $4 million investment will enable it to make use of its vast film library and to “start the development of our own brands in the TV market,” explained Kinowelt chief financial officer Eduard Unzeitig.
Kinowelt is planning its own entry into TV next year.
B.TV’s partnership with Kinowelt is logical: The two companies share the same target aud of young viewers. B.TV has been increasing its youth-oriented information, entertainment and fiction programming and will now be getting films and TV series from Kinowelt.