“Pokemon” helped fuel Kids’ WB to a Saturday morning sweeps victory this February, while Fox Kids Network, Cartoon Network and Fox Family Channel also posted year-to-year gains.
For the month, Kids’ WB averaged a 4.2 Nielsen rating among kids 2 to 11 on Saturdays — up 56% over last February’s 2.7. That put the network over perennial winner Nickelodeon (which tied with WB for first in November).
Nick averaged a 4 rating in the demo, down 8% from last year’s 4.3.
In third place, Fox Kids scored a 3.5 rating with kids 2-11, up 6% from last year’s 3.3 rating; ABC followed with a 3.2 (down 3% from 3.3); then came Cartoon Network with a 1.7 (up 6% from a 1.6).
CBS — which next year will air Nick Jr. programming — averaged a 0.8 rating, unchanged from last year. Fox Family also managed impressive gains, jumping 75% to a 0.7 rating, vs. a 0.4 last year.
And surprising absolutely no one, WB’s “Pokemon” was a strong first place among kids 2-11, averaging a 6.9 rating. Additional editions of “Pokemon” also took the second- and third-place spots for the month.
The pocket monster craze also hit Fox, which scored the fourth-place slot among kids with “Digimon: Digital Monsters,” its answer to the “Pokemon” phenom.
Meanwhile, in the kids 6 to 11 race, Kids’ WB took the top spot with a 4.9 rating, followed by Fox and Nick in second, tied at a 4.1. ABC (3.3) and Cartoon Network (1.4) followed.
Fox Family bumped 100% to a 1.0 rating (from 0.5 last February), ahead of CBS (.7).