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KCBS to emphasize ‘Judge Judy’ appeal

Meanwhile, 'W2W's' name, not acronym, changes

“Judge Judy” will appear before Angelenos at a new time and place starting Aug. 28.

The highly rated Paramount gaveler jumps this month from indie KCAL to CBS O&O KCBS, where it will air in a block of two half-hour episodes from 4-5 p.m., leading into the station’s local news broadcast. At KCAL, it airs at 3 p.m. and 6 p.m.

Femme news move

Meanwhile, KCBS is also moving and rechristening its local femme-targeted and ratings-challenged news hour “Women 2 Women,” which had been airing at 4 p.m. Show, redubbed “Woman 2 Woman,” will air as a half-hour at noon. The timeslot shift was expected (Daily Variety, June 2).

“W2W” will take on a more “fast-paced” yet “intimate” format in its new incarnation, KCBS said.

The station negotiated to secure “Judy” two weeks earlier than it was to be available in order to get the promo ball rolling. KCBS is putting more promo money and effort behind the show’s launch than it has for any previous program in the station’s history.

On-air promos are skedded to begin airing this week, to be followed starting the week of Aug. 14 by radio, outdoor and airplane banner campaigns.

‘Strongest fall lineup’

“Premiering ‘Judge Judy’ on Aug. 28 gives CBS2 a head start in establishing the strongest fall lineup the station has seen in over a decade,” said John Severino, president of CBS Television Stations and general manager of KCBS.

Indeed, “Judy” has improved the performance of the time periods in which it airs, as well as that of the newscasts it follows, in several markets — including New York, where the show now airs on WNBC.

In addition to “Judy,” KCBS has also acquired two new syndie strips for the fall: King World’s “Curtis Court” and Par’s “Dr. Laura.”

Where those two shows will land on the sked is not yet clear, said KCBS programming exec Rozanne Englehart.

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