June is a notoriously tough month for syndie ratings, and the most recent figures for weekly first-run shows in particular reveal that June 2000 is no different.
As the majority of first-run shows went into repeats during June, a month when HUT (households using television) levels are down and sports-related preemptions continue to wreak havoc on schedules, ratings for the weekly first-run genre suffered.
Hitting its lowest rating in the five seasons it has aired, “Xena” turned in a 2.6 national household rating during the week that ended June 18, according to Neilsen.
While a worst for “Xena,” perf still led the category.
“Stargate SG-1” ranked second, with a 2.5, just ahead of “Entertainment Tonight’s” weekend edition, which hit a season low of 2.4.
“Baywatch Hawaii” was fourth at 2.3, followed by newcomer “Back 2 Back Action,” with a 2.2, and sophomore “V.I.P.,” with its series low of 2.1. “Earth: Final Conflict” rebounded from its all-time low the previous week to tie “V.I.P.”
Faring slightly better in the weekly game were some off-net shows, which analysts say carry an edge over first-run because they have built-in audiences from their network runs, as well as enough completed episodes to avoid frequent repeats within a season.
Off-net drama “X-Files,” for example, won the weekly race overall with an 11% gain over the previous week to 4.2. And rookie off-net show “Profiler” tied “Back 2 Back” at 2.2 for first among new weeklies.
Grabbing some sparse positive light for the week was “Live With Regis & Kathie Lee,” which was not in originals. “Live” turned in a 3.6, beating rival talker “Rosie O’Donnell” for third among syndie talk shows.
“Live” was up 16% over the previous week, while “Rosie” was even with the previous week at 3.3.
“The Oprah Winfrey Show” led the yakkers as usual, moving down 3% to 5.7, followed by “Jerry Springer,” which improved 3% over the previous week to 4.0.
Elsewhere in syndie, “Wheel of Fortune” and “Jeopardy!,” which were in repeats and bumped up against the conclusion of the NBA finals in many markets, were both at season lows for the third consecutive week.
“Wheel” earned an 8.9, its worst perf since August, and “Jeopardy!” tallied a 7.5, its worst since July 1996.