×
You will be redirected back to your article in seconds

Japanese band for joint digital promos

8 b'casters attempting to publicize new sat operation launch

Eight broadcasters will start a joint million-dollar promotion to publicize the December launch of digital satellite operations during the traditional Obon holidays beginning this Thursday.

The 15-second commercial, produced by NHK, five commercial terrestrial networks, the Wowow analog satcaster and movie web Star Channel, will be aired by all eight broadcasters on their terrestrial programs through Aug. 16.

The rival broadcasters agreed to the unusual joint promo in an attempt to raise public awareness of the December launch of digital satellite broadcasting by the eight.

Each will add its own three-second promo at the end of the 15-second commercial.

More TV

  • B3_Day 17 of 25_Sc 6/04: Interior

    How 'Origin' Creator Mika Watkins Sold Her Sci-Fi Series to YouTube Premium

    Eight broadcasters will start a joint million-dollar promotion to publicize the December launch of digital satellite operations during the traditional Obon holidays beginning this Thursday. The 15-second commercial, produced by NHK, five commercial terrestrial networks, the Wowow analog satcaster and movie web Star Channel, will be aired by all eight broadcasters on their terrestrial programs […]

  • The Good Cop

    'Good Cop' Canceled by Netflix After One Season

    Eight broadcasters will start a joint million-dollar promotion to publicize the December launch of digital satellite operations during the traditional Obon holidays beginning this Thursday. The 15-second commercial, produced by NHK, five commercial terrestrial networks, the Wowow analog satcaster and movie web Star Channel, will be aired by all eight broadcasters on their terrestrial programs […]

  • Game of Thrones

    Everything We Know About 'Game of Thrones' Season 8

    Eight broadcasters will start a joint million-dollar promotion to publicize the December launch of digital satellite operations during the traditional Obon holidays beginning this Thursday. The 15-second commercial, produced by NHK, five commercial terrestrial networks, the Wowow analog satcaster and movie web Star Channel, will be aired by all eight broadcasters on their terrestrial programs […]

  • Donald Trump, Robert De Niro

    Robert De Niro Bashes Trump Again: 'Down With This Motherf---er!'

    Eight broadcasters will start a joint million-dollar promotion to publicize the December launch of digital satellite operations during the traditional Obon holidays beginning this Thursday. The 15-second commercial, produced by NHK, five commercial terrestrial networks, the Wowow analog satcaster and movie web Star Channel, will be aired by all eight broadcasters on their terrestrial programs […]

  • Jean-Jacques Annaud Enjoys Exploration and Discomfort

    Jean-Jacques Annaud on Experimentation, Moving into Television Series

    Eight broadcasters will start a joint million-dollar promotion to publicize the December launch of digital satellite operations during the traditional Obon holidays beginning this Thursday. The 15-second commercial, produced by NHK, five commercial terrestrial networks, the Wowow analog satcaster and movie web Star Channel, will be aired by all eight broadcasters on their terrestrial programs […]

  • Chance the Rapper Cardi B T.I.

    Cardi B, Chance the Rapper, T.I. to Judge New Netflix Hip-Hop Music Competition Series

    Eight broadcasters will start a joint million-dollar promotion to publicize the December launch of digital satellite operations during the traditional Obon holidays beginning this Thursday. The 15-second commercial, produced by NHK, five commercial terrestrial networks, the Wowow analog satcaster and movie web Star Channel, will be aired by all eight broadcasters on their terrestrial programs […]

  • Patricia Arquette as Tilly in Escape

    TV Review: 'Escape at Dannemora'

    Eight broadcasters will start a joint million-dollar promotion to publicize the December launch of digital satellite operations during the traditional Obon holidays beginning this Thursday. The 15-second commercial, produced by NHK, five commercial terrestrial networks, the Wowow analog satcaster and movie web Star Channel, will be aired by all eight broadcasters on their terrestrial programs […]

More From Our Brands

Access exclusive content