TOKYO — It took three years and eight months for Japan’s leading direct-to-home satellite platform Sky PerfecTV to reach its estimated break-even point by enlisting 2 million subscribers.
Sky PerfecTV said it reached the 2 million mark on Tuesday, thanks in large part to a record April, in which 54,236 subscribers enlisted in the service.
Sky PerfecTV — which has Rupert Murdoch’s News Corp., Sony, web Fuji TV, Japanese Internet giant Softbank and trading house Itochu as its main investors — said that movies, music and sports, such as Italian Serie A soccer, were some of the reasons behind its ability to reach the break- even point.
Sky still standing
In March, Sky PerfecTV became the last satcaster standing in Japan when it took over rival DirecTV Japan, in a deal where DirecTV would cease operations by the end of the year while working to help its subscribers migrate to Sky PerfecTV.
Japan’s satcasting market will heat up in December with the launch of channels from all of the webs on a Japanese government broadcasting satellite.
Japanese web Nippon Television Network said recently that it was also considering forming a satcaster that would go head to head with Sky PerfecTV.