Int’l TV viewing on rise, report sez

Money, sex on the minds of most according to Mediametrie survey

FROM MIP TV
CANNES — Viewers the world over are watching more TV than ever, while broadcasters are fueling their appetite with greater numbers of programs centered on money, sex or voyeurism, according to figures unveiled at Mip TV on Tuesday.

Globally, the average viewer spent 201 minutes per day in front of the TV set last year, varying from 151 minutes in Asia to a high of 236 in North America. In the past five years, Europe’s TV watching has grown by nine minutes to 199 a day, while U.S. TV addicts have increased their consumption by two minutes.

There are vast differences in programming in parts of the world such as China, where kung fu competitions and local fantasy series outperform imported programming.

But where global TV culture reigns, money-oriented shows like Celador’s internationally successful format “Who Wants to Be a Millionaire” hits the spot with viewers. There are more shows on the air that overtly or covertly concern sex in all its forms, such as the gay show “Queer as Folk.”

Voyeurism on rise

And despite negative backlash from some audiences, new additions to the voyeurism genre, typified by “Big Brother,” continue to emerge. One of the newest is Dutch skein “Geboied,” (which translates as “chained” or “handcuffed.”) On this gameshow, a man or woman is chained to several members of the opposite sex, among whom he or she has to pick a partner, while trailing the others around.

Report was published by France’s Mediametrie, whose Eurodata TV surveys 1.2 billion viewers in 59 countries. Mediametrie’s New on the Air provides a survey of programming trends.

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