NEW YORK — The Independent Film Channel has partnered with John Malkovich’s production company Mr. Mudd to develop original content for Web, broadband and television.
As part of the deal, Mr. Mudd — formed by Malkovich, Russ Smith and Lianne Halfon — will produce original short films as content for the IFC, ifctv.com and IFC Broadband Theater, in addition to making literary contributions to ifcRant, IFC’s new monthly magazine. The films will be featured in IFC’s primetime shorts showcases, which launches July 3.
Under the terms of the deal, IFC will provide Mr. Mudd with financing, distribution and marketing support. Mr. Mudd plans to produce a series of short films for the small screen, experimenting with low-cost digital technologies.
“The partnership between IFC and Mr. Mudd is developing at a very exciting time, when the film industry is just discovering the full potential of the Web,” said Joe Cantwell, exec VP, IFC New Media.
For ifcRant, which launches in May, Malkovich and Hugh Laurie (“Stuart Little”) will write original, short essays on a variety of cultural subjects. They also plan to record themselves on digital video cameras for on-air and Web distribution.