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HBO India in 3-studio deal to counter Star

World Brief

HBO India has entered into a pact with Columbia TriStar, Paramount Pictures and Universal Studios to air those studios’ movies on its service.

Under the new deal, HBO India will be redubbed HBO South Asia as of Sept. 1.

HBO South Asia will be managed by Singapore-based HBO Asia. Since March, the channel has been airing Hollywood blockbusters in India through pay channel HBO South Asia, distributed by Turner India.

With the combination of the top studios, HBO is set to provide tough competition to Star Movies, the other popular English-lingo movie channel in South Asia.

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