ESPN has entered into an extensive multimedia deal with “X-Games” skateboarding star Tony Hawk to provide broadcasting and hosting services for various sporting events over the next three years.
Deal, estimated to be in the high six figures, calls for Hawk to create and co-produce a 12-city performance tour of prominent skateparks that will air as TV specials on ESPN and ESPN2. Hawk, who recently announced his retirement from competitive skateboarding, will also create “The Tony Hawk Invitational,” which will become a yearly televised competition on the sports cabler.
“Not only are we aligning ourselves with a living legend, we are furthering our commitment to alternative sports,” said ESPN VP of programming Ron Semiao.
As part of the deal, Hawk will provide TV commentary for the “X-Games,” the “Winter X-Games” and other ESPN shows. The channel will gain pay-per-view distribution rights for videos featuring Hawk, who was the action role model for the Disney animators creating “Tarzan” and is featured in the top-selling videogame title “Tony Hawk Pro Skater.”
The partnership will also include exclusive weekly and monthly editorial content for EXPN.com, an alternative sports and lifestyle Web site developed by Disney Interactive.
Raul Mateu at the William Morris Agency brokered the deal.