You will be redirected back to your article in seconds

Gifford gifts; NBC lifts

Meanwhile, Peacock net sweeps dayparts

Kathie Lee Gifford’s ratings touch extended to two shows she visited last week, as “The View” and “The Late Show With David Letterman” each saw ratings spikes.

Meanwhile, Gifford may have been nowhere to be found on NBC, but that net scored a rare demo sweep of all dayparts for the week ending July 30 — adding to its adults 18-49 victory in primetime by winning in every breakdown from morning news to latenight.

According to results issued Thursday by Nielsen, the episode of the ABC chatfest “The View” that aired immediately after Gifford’s final appearance on “Live” (July 28) ranks as the chatfest’s most watched in its three-year history (4.3 million viewers). It also averaged a best-ever 2.6/20 in women 18-49.

And in latenight, Gifford’s appearance on July 26 helped Letterman’s CBS show earn its highest Wednesday households score (4.1/12) since March 1. That was enough for “Late Show” to tie latenight leader “The Tonight Show With Jay Leno,” with “Late” pulling ahead in men 18-34 (1.9 vs. 1.5).

For the week, “Late Show” (4.37 million) still trailed “Tonight” (5.80) in total viewers but could claim its most competitive position opposite firstrun episodes of the NBC latenighter since the week of Feb. 21, when Letterman returned from surgery. Compared with a year ago, “Late Show” was up 36%.

As for NBC’s demo dominance, key to the sweep was another first-place finish in daytime, where its 2.8/17 in women 18-49 topped both ABC and CBS (2.6/17). It’s the Peacock’s second victory in daytime in the last three weeks after not winning any week with its full daytime schedule since at least 1987.

Its other demo victories included ayem news (“Today,” 2.4/23 in adults 25-54), latenight (“Tonight Show,” 2.5/12 in A18-49; “Late Night With Conan O’Brien,” 1.2/8; and “Saturday Night Live,” 3.7/16), evening news (“NBC Nightly News With Tom Brokaw,” 3.1/14 in A25-54) and Sunday morning (“Meet the Press,” 1.0/7 in A25-54).

Perhaps even more impressive were the gains made in most of these dayparts compared with last year, including daytime (up 40%), “Saturday Night Live” (up 19%) and “Meet the Press” (up 11%).

More TV

  • Series Mania Unveils 2019 Festival, with

    Series Mania Unveils 2019 Festival Lineup

    PARIS — Graced by Uma Thurman, “The Good Doctor” star Freddie Highmore and “Black Mirror” creators-showrunners Charlie Brooker and Anabel Jones, the 10th Series Mania – and second in Lille, north-east France – will kick off March 22 with Netflix prominent, a broader   geographical reach and a strong presence of women writers and directors. [...]

  • Black Panther

    'Black Panther,' 'Crazy Rich Asians,' 'Westworld' Among Costume Designers Guild Winners

    “Crazy Rich Asians,” “The Favourite” and “Black Panther” walked away with top honors at the 21st annual Costume Designers Guild Awards Tuesday night, the final industry guild show before the Oscars on Feb. 24. “The Favourite” and “Black Panther” are up for the Oscar this year, along with “The Ballad of Buster Scruggs,” “Mary Poppins [...]

  • Syfy Cancels 'Nightflyers' After One Season

    Syfy Cancels 'Nightflyers' After One Season

    The George R.R. Martin drama “Nightflyers” has been canceled by Syfy after only one season. Based on the novella from the mastermind behind “Game of Thrones,” the show was seen as a big gamble for the NBCUniversal-owned cable network, as it represented the most expensive series it had ever developed. The network attempted to spark [...]

  • Batwoman Arrow

    The CW's 'Batwoman' Pilot Switches Directors, Adds Dougray Scott

    The CW has added veteran Scottish actor Dougray Scott to its “Batwoman” pilot as well as swapped in Marcos Siega for previous director David Nutter, Variety has learned. The pilot, which stars Ruby Rose as the eponymous caped heroine, is being helmed by DC TV head Greg Berlanti, and was penned by “Vampire Diaries” alum [...]

  • OG Review

    Review: 'O.G.' on HBO

    Jeffrey Wright, the most compelling reason to watch HBO’s new film “O.G.,” is among television’s best actors at switching between codes or manners of being. On “Westworld,” his timeline-toggling android swaps personae so delicately that his performance gains in resonance when recalled in retrospect. (Perhaps that’s why Wright has been so oddly underrated through the [...]

  • Nahnatchka Khan Writers Room

    Nahnatchka Khan Exits 20th Century Fox TV for Overall Deal at Universal

    Nahnatchka Khan has signed a four-year overall deal at Universal Television. The deal brings an end to the decade-plus Khan and her Fierce Baby Productions banner spent at 20th Century Fox Television. The move will see Khan exit from her role as showrunner on ABC comedy “Fresh Off the Boat,” which she also created. The [...]

More From Our Brands

Access exclusive content