You will be redirected back to your article in seconds

Giant breaks China

Endemol pacts on first TV deal in Shanghai

MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine.

The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s Channel 8, a terrestial municipal TV net that reaches 20 million in the Shanghai area.

Endemol is teaming with a key production force in the market, Procter & Gamble, which has pioneered TV advertising sponsorship in China for more than 15 Western brands, including Rejoice, Head and Shoulders, Pantene and Oil of Olay.

Pacific presence

The co-production marks one of the first incursions by a European production company into China and another step-up in Endemol’s Pacific rim presence.

Last month, Denis Spencer, a former program director of the Australian Broadcasting Corp., was appointed chief executive of Endemol’s Australian production operation, Southern Star Endemol, a joint venture with Aussie major Southern Star.

(Marlene Edmunds contributed to this report.)

More TV

  • Netflix Commissions Fifth Spanish Original Series

    Netflix Orders 5th Original Series from Spain: ‘Hache’

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Pamela Adlon, Rachel Brosnahan, and Issa

    Why Best Actress in a Comedy Is Emmy's Most Exciting Category (Column)

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Versus Bows TV Scripted Production With

    Spain's Versus Bows TV Fiction Production With End-Of-The-World Comedy 'Día Cero'

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Discovery Pitches Cross-Network Ad Package After

    Discovery Pitches 'Premiere' Cross-Network Ad Package Following Scripps Buy

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Tom Hollander A Private War

    'The Night Manager's' Tom Hollander Joins 'Baptiste' From 'The Missing' Producer

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Molly Windsor - Leading Actress -

    U.S.'s Sundance Now Takes 'Cheat,' Starring Molly Windsor, Katherine Kelly

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • HBO Orders ‘Storm Over Brooklyn,’ About

    HBO Orders ‘Storm Over Brooklyn’ Documentary About 1989 Murder of Black Teenager

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

More From Our Brands

Access exclusive content