MIAMI — Satcaster Galaxy Latam has inked a deal with Open TV, which will provide interactive software for Galaxy’s DirecTV service.
Open TV makes software for digital interactive television. Its technology will allow Galaxy to provide subs with interactive services like electronic program guides, weather, games and banking applications. Open TV’s other satcaster clients include BSkyB in the U.K., TPS and Lyonnaise in France, and Via Digital in Spain.
Galaxy Latam plans to offer the interactive services initially in select Latam markets beginning in the second half of 2000. It said it will announce other developments in its interactive strategy for DirecTV in the coming months.
The DirecTV service may well will be a delivery system for Internet in Latin America for AOL. Galaxy Latam is backed by Hughes Electronics and the Cisneros Group of Companies; the latter is a 50/50 partner in AOL Latin America.
DirecTV ended 1999 with over 800,000 subs in 27 countries in Latin America and the Caribbean.