Frog net takes on Olympics

New import 'Sabrina,' 'Buffy' to mix it up with NBC

The Frog net has decided to take on the Peacock’s Olympic juggernaut — and kick off its new Sunday comedy sked with a Foxx.

As part of a 17-day fall rollout plan to be unveiled today, the WB will announce a rejiggered Sunday lineup that now kicks off at 7 p.m. with “The Jamie Foxx Show.” Eddie Murphy’s toon laffer “The PJs,” a Fox import that had been set to lead off the WB’s Sunday, will now air at 8:30 p.m.

“For Your Love” shifts to 7:30 and “The Steve Harvey Show” is still at 8. New comedies “Hype!” and “Nikki” remain skedded from 9 to 10.

The WB’s fall rollout strategy also includes plans to launch two nights of programming, Tuesday and Friday, opposite NBC’s broadcast of the Summer Olympics — and before the season officially starts Oct. 2.

Frog will leap into the fray Sept. 22 with the premiere of its new Friday lineup of “Sabrina, the Teenage Witch” (8 p.m.), “Gross Pointe” (8:30) and sophomore drama “Popular” (9).

Move of “Sabrina” from ABC to the WB coincides with the skein’s syndie bow the same week. WB affils in four of the nation’s top six markets will be airing the off-net run of “Sabrina,” so network execs are hoping to piggyback on the promotion surrounding the syndie launch.

In another Olympics counterprogramming move, the WB’s not-so “New Tuesday” will return Sept. 26 with original segs of “Buffy the Vampire Slayer” and “Angel.”

As for the Sunday switcheroo, WB exec VP of programming Jordan Levin said the Frog made the move to avoid putting “The PJs” in competition with animated programming on Fox.

“In recognizing the strengths ‘The PJs’ has shown this summer in repeats on Fox, we thought it was more suitable counterprogramming running against non-animation,” Levin said. “We think ‘The PJs’ has a lot of upside and wanted to give it opportunities to grow as the only animated show in its timeslot.”

The WB will roll out the rest of its lineup during the official premiere week (Oct. 2-8), starting with the Monday tandem of “7th Heaven” and “Roswell” on Oct. 2. “Dawson’s Creek” and “Felicity” begin their new seasons on Wednesday, Oct. 4, while on Thursday, Oct. 5, the WB counters a likely presidential debate with the premiere of new drama “Gilmore Girls” and the return of “Charmed.”

The new Sunday sked will make its bow as a complete unit on Oct. 8, though “The PJs” will move into its Sunday slot on Sept. 10 (following a special Friday sneak on Sept. 8).

Peacock preems

Over at NBC, meanwhile, the Peacock has locked in premiere dates for four of its seven nights of programming.

Network will bow its Monday lineup of “Daddio,” “Tucker,” “Deadline” and “Third Watch” on Oct. 2, while the Sunday trio of “Dateline,” “Ed” and a movie will launch Oct. 8.

NBC’s Friday roster of “Providence,” “Dateline” and “Law & Order: SVU” won’t be back until Oct. 20; the net’s new Saturday movie isn’t set to begin until Oct. 21. Blame baseball playoffs for both.

Should a presidential or vice-presidential debate not take place on Thursday, Oct. 5, there’s a good chance NBC will debut a new season of “Must See TV” that night. If the debate happens, it’s likely (though not a sure thing) that “Friends,” “Will & Grace,” “Just Shoot Me,” “ER” and newcomer “Cursed” will pop up on Oct. 12.

Still to be decided: premiere dates for NBC’s Tuesday and Wednesday skeds.

More TV

  • Another-Life-Netflix

    TV Review: 'Another Life'

    Netflix’s new series “Another Life” brings Katee Sackhoff back into space, a decade after the conclusion of “Battlestar Galactica,” the beloved series on which she starred. But her new series looks more like the rest of the fare on the SyFy network — it’s inelegantly made and operates less in the realm of ideas than [...]

  • Vince McMahon WWE

    Vince McMahon Out of Excuses for WWE Woes

    When World Wrestling Entertainment reported its sluggish first-quarter performance in April, CEO Vince McMahon blamed it on “superstar absences,” the temporary sidelining of many of his star grapplers due to injuries accumulated in 2018 and early 2019. But now that WWE is on the verge of releasing its second-quarter numbers on July 25, McMahon is [...]

  • How Cooking-Travel Shows Are Changing TV

    How Cooking-Travel Shows Are Changing TV

    Toyo hunches over his street food stove, cooking tuna with a blow torch, stopping to light his cigarette with it and produce a cheeky grin. The Japanese chef, who owns a roadside stand in the city of Osaka, is one of many highlighted in the Netflix series “Street Food.” Over the course of 30 minutes, [...]


    SAG-AFTRA Leaders Approve Proposal for New Film-TV Contract

    The SAG-AFTRA national board has approved proposals for a successor deal to its master contract covering feature film and primetime television — a key step in the upcoming negotiations cycle with companies. The board approved the package Saturday with the performers union declining to reveal any specifics — its usual policy. The board established the wages [...]

  • Shannen Doherty'Jennie Garth: A Little Bit

    Shannen Doherty Joins 'Riverdale' Season 4 in Luke Perry Tribute

    “Riverdale” is planning to make a special tribute to Luke Perry. The show’s executive producer Roberto Aguirre-Sacasa announced at Comic-Con that Shannen Doherty, Perry’s longtime friend and “Beverly Hills 90210” co-star, will guest star in the season 4 premiere. The tribute episode will “reflect Perry’s enduring legacy and the indelible imprint his character” Fred Andrews [...]

  • Supernatural CW

    'Supernatural' Team Gets Emotional Final Season Sendoff at Comic-Con

    The cast and creative team of “Supernatural” bid a fond farewell to the attendees of San Diego Comic-Con on Sunday. At the show’s final panel in the gargantuan Hall H, the team thanked the fans for all of their support over the years as the series prepares to enter its final season. “I’m trying not [...]

  • Alicia Rodis photographed by Alicia Rodis

    SAG-AFTRA Moves to Standardize Guidelines for Intimacy Coordinators

    SAG-AFTRA is moving to standardize guidelines for intimacy coordinators as part of an effort to establish policies for union members when their work involves nudity and simulated sex. “Our goal is to normalize and promote the use of intimacy coordinators within our industry,” said SAG-AFTRA president Gabrielle Carteris. “Intimacy coordinators provide an important safety net for [...]

More From Our Brands

Access exclusive content