CANNES — Fox Kids Networks has decided to give the German market a go — less than two years after Nickelodeon pulled the plug on its efforts there.
Armed with Nickelodeon’s former topper, Christoph Erbes, Fox Kids will launch on the Kirch Group’s pay TV web Premiere World this fall.
Preceding that, the company will launch a local-language-oriented Web site, which will be a major part of Fox Kids’ German operations.
Nickelodeon exited the German cable networks in 1998 after local kidvid advertising hit a low.
Fox Kids will compete with the family-oriented cable channel Super RTL as well as kidvid programming on the main broadcasters.
Premiere World already has its own kids channels. Speculation has it that mini-channel tm3 could eventually be used for Fox Kids if Rupert Murdoch, who owns a 66% stake in tm3, is able to buy out the channel from fellow shareholder Herbert Kloiber of Tele-Munchen.