×

Fox Kids jumps competish with sneak pre

But Nickelodeon remains No. 1 among all kids programmers

Fox Kids Network got an early start on the fall season last Saturday, taking its broadcast competition to the cleaners in the process.

Against repeat competition on ABC and Kids’ WB, Fox Kids won the morning with a 2.8 rating among kids 2-11. Among all kids programmers, however, Nickelodeon was by far the morning champ, scoring a 4.2 rating in the demo.

The kids networks usually don’t unveil their new Saturday morning programming until September, when the tots are back in school and talking about that rad new cartoon they just watched. But Fox Kids execs decided to get an early jump on the competition this year.

As a result, in the kids 6-11 demo on Aug. 19, Fox Kids (3.1 rating) soared far ahead of ABC (2.2) and WB (2.0). (Nick still won the demo with a 5.1 rating.)

Monster mash

Fueling Fox Kids’ surge was its take on the mini-monster phenom, “Digimon: Digital Monsters.” The series’ 9 a.m. installment won the morning among broadcast outlets and took its timeslot with a 4.8 rating. In second place was “Digimon’s” 10:30 installment, which averaged a 4.3.

Season debuts of “Beast Machines” and “Action Man” also entered the top 10. Fox Kids’ debut was down slightly from last year, when the net averaged a 3.1 among kids 2-11 and 3.7 with kids 6-11. But that debut was on Sept. 18, with the school season already under way.

Among all outlets, Nickelodeon took the top five Saturday morning slots, led by “SpongeBobSquarePants,” with a 5.3 rating. Nick has won Saturday morning for 22 consecutive weeks in the kids 2-11 demo.

More TV

  • How Cooking-Travel Shows Are Changing TV

    How Cooking-Travel Shows Are Changing TV

    Toyo hunches over his street food stove, cooking tuna with a blow torch, stopping to light his cigarette with it and produce a cheeky grin. The Japanese chef, who owns a roadside stand in the city of Osaka, is one of many highlighted in the Netflix series “Street Food.” Over the course of 30 minutes, [...]

  • SAG-AFTRA HQ

    SAG-AFTRA Leaders Approve Proposal for New Film-TV Contract

    The SAG-AFTRA national board has approved proposals for a successor deal to its master contract covering feature film and primetime television — a key step in the upcoming negotiations cycle with companies. The board approved the package Saturday with the performers union declining to reveal any specifics — its usual policy. The board established the wages [...]

  • Shannen Doherty'Jennie Garth: A Little Bit

    Shannen Doherty Joins 'Riverdale' Season 4 in Luke Perry Tribute

    “Riverdale” is planning to make a special tribute to Luke Perry. The show’s executive producer Roberto Aguirre-Sacasa announced at Comic-Con that Shannen Doherty, Perry’s longtime friend and “Beverly Hills 90210” co-star, will guest star in the season 4 premiere. The tribute episode will “reflect Perry’s enduring legacy and the indelible imprint his character” Fred Andrews [...]

  • Supernatural CW

    'Supernatural' Team Gets Emotional Final Season Sendoff at Comic-Con

    The cast and creative team of “Supernatural” bid a fond farewell to the attendees of San Diego Comic-Con on Sunday. At the show’s final panel in the gargantuan Hall H, the team thanked the fans for all of their support over the years as the series prepares to enter its final season. “I’m trying not [...]

  • Alicia Rodis photographed by Alicia Rodis

    SAG-AFTRA Moves to Standardize Guidelines for Intimacy Coordinators

    SAG-AFTRA is moving to standardize guidelines for intimacy coordinators as part of an effort to establish policies for union members when their work involves nudity and simulated sex. “Our goal is to normalize and promote the use of intimacy coordinators within our industry,” said SAG-AFTRA president Gabrielle Carteris. “Intimacy coordinators provide an important safety net for [...]

  • SDCC TV News Roundup: Syfy Releases

    SDCC TV News Roundup: Syfy Releases 'The Magicians' Season 5 Clip (Watch)

    In today’s SDCC TV news roundup, Syfy shares a clip from “The Magicians” Season 5, and Amazon sets the Season 4 premiere of “The Expanse.” CASTING Julie Gonzalo and Staz Nair have joined the cast of “Supergirl” for its upcoming fifth season. Gonzalo will portray iconic DC character Andrea Rojas aka Acrata, a polished businesswoman [...]

  • Doom Patrol -- Ep. 101 --

    'Doom Patrol' Renewed, Season 2 to Stream on DC Universe and HBO Max

    “Doom Patrol” has been renewed for a second season and will soon be available outside of DC Universe. At San Diego Comic-Con, series executive producer Jeremy Carver and star Diane Guerrero announced not only that the show will be back for another season but also that it will be available on HBO Max, the upcoming [...]

More From Our Brands

Access exclusive content