×
You will be redirected back to your article in seconds

Femme auds feast on Showtime’s ‘Food’

Hit-pic adaptation a winner on TV, too

NEW YORK — Paramount TV’s “Soul Food” series adaptation of the hit movie has begun harvesting surprisingly gaudy Nielsen ratings for Showtime, averaging a 2.8 primetime rating in cable homes for its first six weeks in the Wednesday-at-10 timeslot.

Women in particular have discovered “Soul Food,” driving the rating up by 43% for the show’s first six weeks on the network (June 26 to July 6) compared with the same six weeks in 1999, when Showtime was running a mix of theatrical and original movies. Among women 18 to 34, the Nielsen ratings for the six weeks of “Soul Food” are up by 83%.

“Soul Food” is by far the most popular of the five original series Showtime starting running, in checkerboard fashion, every weeknight at 10, beginning the week of June 26.

However, all five series, including “Soul Food,” are down from the time period of a year ago, with “Soul Food” off the least, by 7%.

Other skeins

The poorest performer of the five, based on year-to-year comparisons, is Granada TV’s returning “Beggars and Choosers,” whose 1.7 average rating in cable homes on Tuesday is down by 48% from the same period in 1999, but the program’s satirical look at the TV business has made it a must-watch among showbiz insiders.

MGM TV’s “Stargate: SG-1,” now in its fourth year, is averaging a more-than-acceptable 2.8 rating in cable homes on Friday, although that number is 26% below that of the timeslot a year ago. The good news for “Stargate” is that it’s up by 25% among men 18 to 34.

Monday’s “Resurrection Blvd.,” from Viacom Prods., manages only a 2.0 rating average in cable homes, down 43% from a year ago. But Showtime is high on the show because it’s the first dramatic U.S. TV series ever produced featuring only Hispanic Americans in the cast, and it has drawn a number of favorable reviews from TV critics.

Columbia TriStar TV’s “Rude Awakening,” the only half-hour comedy among the five, averages a 1.9 rating in cable homes, which is 39% below year-ago ratings.

Mark Zakarin, executive VP of Showtime Networks, noted that Nielsen ratings are not the be-all-and-end-all for a pay TV network like Showtime because it doesn’t sell advertising.

The new Monday-through-Friday strategy is “the first time the network has placed the scheduling of regular series as a priority, as opposed to movies,” Zakarin said.

More TV

  • Melissa McCarthy as "Lee Israel" and

    WGA Awards 2019: 'Can You Ever Forgive Me?,' 'Eighth Grade' Win Screenplay Awards

    In a pair of upsets, “Can You Ever Forgive Me?” has won the Writers Guild of America’s adapted screenplay award for Nicole Holofcener and Jeff Whitty and Bo Burnham has won the original screenplay award for “Eighth Grade.” The major television trophies went to “The Americans,” “The Marvelous Mrs. Maisel,” “Homeland” and “Barry” for the [...]

  • 50 Cent Power

    NYPD Officer Under Investigation for Allegedly Telling Police to Shoot 50 Cent 'on Sight'

    A New York City precinct commander is under investigation for allegedly telling officers to shoot rapper 50 Cent on sight, a police rep confirmed to Variety on Sunday. “The matter is under internal review,” an NYPD rep said, declining to answer further questions. Deputy Inspector Emanuel Gonzalez is accused of telling officers during a June 7 roll [...]

  • Bohemian Rhapsody

    'Bohemian Rhapsody,' 'Marvelous Mrs. Maisel' Among Cinema Audio Society Winners

    Queen biopic “Bohemian Rhapsody” won the Cinema Audio Society’s top prize for sound mixing at Saturday night’s 55th annual CAS Awards. The film is Oscar-nominated for sound mixing this year along with “Black Panther,” “First Man,” “Roma” and “A Star Is Born.” In a surprise over heavy-hitters “Incredibles 2” and “Spider-Man: Into the Spider-Verse,” Wes [...]

  • Marvelous Mrs Maisel Vice

    'Vice,' 'The Marvelous Mrs. Maisel' Lead Make-Up and Hair Stylists Guild Awards Winners

    Adam McKay’s Dick Cheney biopic “Vice,” starring Oscar nominees Christian Bale, Amy Adams and Sam Rockwell, won two awards at the sixth annual Make-Up and Hair Stylists Guild Awards Saturday night. The film won for best period and/or character makeup as well as special makeup effects. “Mary Queen of Scots” received the prize for period [...]

  • Jussie Smollett Good Morning America

    Jussie Smollett Angrily Denies Complicity in Attack

    Attorneys for “Empire” actor Jussie Smollett issued a statement Saturday denying that he orchestrated his Jan. 29 assault, and saying he is “angered” and “devastated” by recent developments in the case. Chicago police want to interview Smollett, after learning new evidence from two Nigerian brothers who were released on Friday night. Local media outlets have [...]

  • Jussie Smollett Empire

    Chicago Police Want to Talk to Jussie Smollett as New Evidence Emerges

    Chicago police are seeking to re-interview “Empire” actor Jussie Smollett, after new evidence emerged in his alleged assault. Smollett has claimed that two men attacked him at 2 a.m. on Jan. 29, yelled racial and homophobic slurs, poured bleach on him, and put a noose around his neck. The Chicago Police Department has consistently said [...]

More From Our Brands

Access exclusive content