‘Exposure’ at NATPE

Par ready to unveil reality skein at confab

With the world’s largest video vault in tow, Paramount is expected to soon unveil a weekly reality series titled “Maximum Exposure” to join the already hot “Dr. Laura Schlessinger” for this month’s NATPE confab.

Although Paramount execs would only confirm that “Maximum Exposure” was in development, other sources have already placed the reality series among one of the shows to watch during the confab.

Pegged as a series in the same vein as “World’s Greatest Car Chases” and “World’s Most Amazing Videos,” “Exposure” is described as “a fast-paced, action oriented, edgy video show for weekends.” Paramount will serve as sole producer for the series, which will go unhosted with looks at footage of wild weather, animals, etc. depending on the week’s theme.

“Look at what those shows have done to primetime; Paramount simply has the resources to pull together a show like this with little expense to the studio,” said one source. “And reality still draws the audiences, especially when it’s graphic.”

Par eyeful

Most eyes will be on Paramount at the New Orleans market, after swallowing Worldvision and Rysher as well as consolidating with CBS, which owns Eyemark and King World.

The studio has presold “Dr. Laura Schlessinger” to the majority of the country and will also dangle the WB hit “Charmed” as a potential future pickup for stations at the market.

Earlier this year, Paramount sold “Dr. Laura” to stations in a variety of broadcast groups, including Scripps-Howard, Post-Newsweek, Belo, Gannett, CBS and Fox. Among the stations signing on to the two-year deal were: KPIX in San Francisco, WCVB in Boston, WXYZ in Detroit, WAGA in Atlanta, KPRC in Houston and KING in Seattle.

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