From MIP TV
CANNES — German kidvid giant EM.TV & Merchandising has plastered the Mip mart venue, the Palais and the Croisette with its kidvid ads, and the blitz is paying off.
Company has entered several agreements for distribution of its Junior programming, including a major breakthrough in the Latin American market.
EM has signed up Mexico’s Comarex, the sales arm of free-to-air channel TV Azteca, to handle free and pay TV rights in Latin America for the Junior catalog, which encompasses more than 30,000 episodes of kidvid content.
Deal calls for the first blocks of Junior programming to be broadcast in the region by the end of 2001.
“This is a very important step for us,” Comarex’s Marcel Vinay Jr. told Daily Variety. “Junior is becoming a success all over the world, and we will use the same strategies employed to succeed in Latin America.”
Further expanding into the Spanish-speaking market, EM.TV also has formed a 50-50 joint venture with Barcelona-based publisher Grupo Planeta to market kidvid programming under the Planeta-Junior brand in Spain and Portugal. Deal will cover pay and free TV as well as merchandising, video and publishing. The agreement includes a commitment for the Latam market.
For France, EM.TV has inked a three-year agreement with Teletoon, the children’s channel of French pay TV provider TPS, which will broadcast 850 hours of programming from EM’s stock.
Following deals to broadcast blocks of programming under the Junior label in Germany and Switzerland, Irish channel TG4 has signed to take 600 hours of programming and with it exclusive access to EM.TV’s material for Ireland, including the Jim Henson catalog.