LONDON – Marcus Plantin leads a double life.
By day, the vet TV exec is director of programs for ITV network station London Weekend Television, Granada Media’s biggest broadcasting business. By night, he pitches programming ideas to Hollywood.
Plantin, 54, took on the extra position of director of international entertainment production and formats at Granada last June, and is charged with extending the creative reach of ITV’s dominant company overseas.
Through L.A.’s LMNO Prods., Plantin has already sold three formats to the Fox network — a U.S. version of Brit gameshow “Krypton Factor,” and two concepts created specifically for the American market, “Boot Camp” and “Since You’ve Been Gone.”
Although every international market is a target, it is the U.S. that matters most, so much so that seven months ago Plantin set up the Greenhouse Project, a think tank of four “ideas experts” behind Granada’s formats.
“I’ve always maintained we should flatter the American market with a designated team,” says Plantin. “Getting on air in the States provides the evidence to sell on worldwide.”