You will be redirected back to your article in seconds

Country star Elliott blossoms

NBC, Peter Engel eye series for teen thrush

NBC is really diggin’ Alecia Elliott.

Peacock and Peter Engel Prods. have pacted on a deal to build a Saturday morning skein around the 17-year-old MCA Nashville recording artist.

Network has ordered 13 episodes of “Alecia,” in which Elliott will play a high school student who moves to Chicago and ends up forming a girl band with three new friends.

Elliott’s debut album, “I’m Diggin’ It,” was released in January, and MCA Nashville plans to use the series as a tool to build her career.

Indeed, it has reached an agreement with sister Universal Music Group label Island Def Jam to jointly promote and market Elliott to both country and pop audiences.

“Alecia” is being targeted for a fall 2001 premiere as part of the Peacock’s TNBC teen lineup, though NBC execs are exploring the possibility of launching the series next summer.

Pamela Pettler (“Clueless,” “One World”) will serve as showrunner.

MCA Nashville chairman Bruce Hinton said he and Island Def Jam topper Jim Caparro have just begun exploring ways to use the NBC skein to expand Elliott’s fan base. “We’re looking at this as a way to ensure a mass-appeal audience for her music in the broadest possible terms,” he said.

Caparro called Elliott “an artist without boundaries … We’re happy to partner with Bruce to expose Alecia to as many people as possible beyond her core Nashville base.”

Past skeins from Peter Engel Prods. — such as “Saved by the Bell” and “Hang Time” — have been teen-oriented sitcoms. “Alecia” is expected to mix both drama and comedy, along with a healthy dose of music.

NBC VP for Saturday morning and family programming Lee Gaither compares “Alecia” to HBO’s “Sex and the City” — albeit for a much younger demo.

“This show could have the same sort of appeal (as ‘Sex’), but for tween girls,” he said, calling Elliott a potential star who “could break out in every way.”

Peter Engel Prods. prexy Linda Mancuso said that she and Engel “fell for (Elliott) instantly.”

“She’s really intent and has a great edge as well as a good heart,” she said.

Mancuso added “Alecia” would primarily focus on Elliott and her three bandmates. Male characters will be worked into plots on a recurring basis.

“Alecia” will replace the company’s “Hang Time” on NBC’s Saturday sked. Latter skein begins its final season this fall.

Deal for “Alecia” was packaged by CAA.

More TV

  • Firefly Lane Kristin Hannah

    Netflix to Adapt Author Kristin Hannah's 'Firefly Lane' Into Series

    Netflix has put out a straight-to-series order for 10 episodes of “Firefly Lane,” Variety has learned. Based on the novel of the same name by New York Times bestselling author Kristin Hannah, the show will revolve around Kate and Tully, two women who meet as young girls and become inseparable best friends through 30 years [...]

  • Amy Smart Avengers of Justice Farce

    Amy Smart Among Four to Join DC Universe Series 'Stargirl'

    The upcoming DC Universe series “Stargirl” has rounded out its main cast. Amy Smart, Neil Jackson, Hunter Sansone and Trae Romano have all joined the show in series regular roles, Variety has learned. Smart will play Barbara Whitmore, the mother of Courtney Whitmore, a.k.a Stargirl. Now that her teenage daughter Courtney (Brec Bassinger) is older, Barbara [...]

  • "Rockets, Communists, and the Dewey Decimal

    'Young Sheldon' Renewed for Seasons 3 and 4 at CBS

    “Young Sheldon” has scored an early renewal for a third and fourth season at CBS, the broadcaster announced Friday. The single-camera comedy series serves as a prequel to the hit multi-cam sitcom “The Big Bang Theory.” It follows 10-year old Sheldon Cooper (Iain Armitage) as he struggles to fit in with his family and classmates [...]

  • Ryan Murphy Walk of Fame

    Ryan Murphy Sets 'Hollywood' as Next Netflix Series

    Ryan Murphy has announced that his third Netflix series will be titled “Hollywood.” Murphy described the show as “A love letter to the Golden Age of Tinseltown” in a post on Instagram. The project has received a straight-to-series order at the streamer. Murphy co-created the series with Ian Brennan. The exact nature of the plot [...]

  • Natalie Dormer

    Natalie Dormer Joins 'Penny Dreadful: City of Angels' at Showtime

    Natalie Dormer has been cast in upcoming drama series “Penny Dreadful: City of Angels” in a lead role, Variety has learned. Described as a spiritual descendant of the original “Penny Dreadful,” the new series opens in 1938 Los Angeles. When a grisly murder shocks the city, Detective Tiago Vega is embroiled in a story that [...]

  • EP_6_0036.ARW

    Neil Gaiman on ‘Good Omens’ Series and Honoring Terry Pratchett’s Legacy

    Neil Gaiman has spent two years working on the TV adaptation of his and Terry Pratchett’s novel “Good Omens” and told an international TV crowd this week he dedicated himself to the task to honor a request from his friend and co-writer, who died in 2015. “I didn’t in any real sense of the word [...]

More From Our Brands

Access exclusive content