×
You will be redirected back to your article in seconds

CNBC drives Senior PGA b’cast deal

4-year, 33-event pact to start in 2001

NEW YORK — CNBC is betting that business junkies are also golf fans.

The financial news network announced Tuesday that it had signed a four-year deal with the PGA Tour to televise 33 Senior PGA Tour events domestically, beginning in 2001.

All “Senior PGA Tour on CNBC” events will air either live or taped at 6-8 p.m. ET on Saturdays and Sundays, a significant increase in coverage over this year’s 24 Senior PGA Tour events carried by ESPN.

The golf coverage will replace paid programming, which CNBC airs on weekends. “We have been migrating away from paid programming. This gives us a great big lump to take out,” said Bill Bolster, president of CNBC.

Mission remains same

In a conference call, Bob Wright, NBC prexy and CEO, made it clear that the agreement does not mark a giant shift in CNBC’s mission. “CNBC is not a sports network and will not be a sports network,” Wright said.

The deal does raise the question of whether cable operators, who committed to carry CNBC as a financial news net, will protest when sports are injected into the programming format. “They committed to carry a business network, not the Golf Channel,” a source said.

But, CNBC said it does not anticipate problems in that arena. “It is not our ambition to put the Golf Channel or ESPN out of business,” a network spokesman said.

In fact, Bolster said NBC Cable prexy David Zaslav has already cleared the idea with cable operators.

CNBC announced in December it will air portions of the Summer Olympics on weeknights and weekends.

As evidence of CNBC viewers’ strong interest in golf, CNBC cites a December 1999 survey on CNBC.com that found 96% of respondents said they enjoyed watching golf events. “The partnership is really a merger of two extremely compatible audiences,” said Tim Finchem, PGA Tour commissioner.

Pax plays part

As part of the agreement with NBC, Pax TV will carry early round Senior PGA coverage Fridays. NBC’s strategic investment in Pax allows CNBC to utilize their channel slot in cable and satellite programming lineups at times when CNBC business day programming cannot be preempted. CNBC tested out this strategy last February during the Tucson Open.

“The Senior PGA Tour on CNBC” will be produced by PGA Tour Prods. The 30-minute weekly highlights program, “Inside the Senior PGA Tour” will move to CNBC beginning in 2001. It will air three times weekly and continue to be produced by PGA Tour Prods. On-air talent for the Senior PGA Tour events will be determined by CNBC and NBC Sports and announced at a later date.

Meanwhile, the regular PGA Tour will continue to air on ESPN.

More TV

  • WATCH WHAT HAPPENS LIVE WITH ANDY

    The First BravoCon Provides an Outlet for Obsession (Column)

    Were you one of the thousands flipping tables for not managing to snatch up tickets to the first ever BravoCon? Did you find yourself refreshing your Twitter and Instagram feeds incessantly for updates on who said what to whom and where over the weekend? Are you wondering if you should try harder to get in [...]

  • Riley Keough

    Riley Keough to Star in Amazon Series 'Daisy Jones and The Six,' Niki Caro to Direct

    Riley Keough has landed the title role in the upcoming Amazon series “Daisy Jones & The Six,” Variety has learned. In addition, Niki Caro has signed on to direct multiple episodes in addition to executive producing the series, which hails from executive producer Reese Witherspoon. Based on the novel of the same name by Taylor Jenkins [...]

  • ‘The Kelly Clarkson Show' Renewed for

    ‘The Kelly Clarkson Show' Renewed for Season 2 by NBCUniversal

    Kelly Clarkson’s presence as a talk show host is about to get stronger. NBCUniversal has renewed the “The Kelly Clarkson Show” through the 2020-2021 season, extending Clarkson’s daytime run. The “American Idol” and “Voice” coach’s show has been hitting hight notes in the ratings so far, with its debut back in September scoring the highest [...]

  • Jenni Konner

    Jenni Konner Signs Overall Deal at Fox 21 Television Studios

    Jenni Konner has signed a multi-year overall deal at Fox 21 Television Studios. Under the deal, Konner will create, develop, produce and oversee series for network, cable and streaming platforms for the studio, which is now part of Disney Television Studios. She and her former producing partner, Lena Dunham, were formerly under a deal at [...]

  • 'Dead To Me,' 'Why Women Kill'

    From 'Dead To Me' to 'Why Women Kill,' Angry Women are Getting Their Due on TV

    Angry women, this is your time. At least on TV. From such classic sitcoms as “The Honeymooners” to more modern multicams including “Everybody Loves Raymond,” lead female characters were more often than not portrayed as foils or just general counterpoints to their husbands. Sometimes this was portrayed through hysterical antics; more commonly it was through [...]

  • Melina Matsoukas AFI Franklin J Schaffner

    'Queen and Slim' Director Melina Matsoukas Inks First-Look Deal at FX

    Director Melina Matsoukas has signed a first-look deal with FX Productions. Under the deal, Matsoukas will develop new content for FX Networks. She recently directed the pilot for the upcoming FX series “Y,” based on the graphic novel series “Y: The Last Man.” Matsoukas will also serve as an executive producer on the series. Her [...]

More From Our Brands

Access exclusive content